10020000 - SCM-STRATEGIC COMM & MARKETING

University of Florida

Gainesville, FL

Full Time

Mid Level

60k-68k

3 days ago

Job Description

About the Role

The University of Florida is seeking a Marketing & Communications Specialist I to manage digital campaigns, web updates, SEO monitoring, and reporting. The role involves collaborating with creative teams, ensuring web and digital standards are met, and providing data-driven insights to optimize marketing efforts. This position is essential and may require after-hours work during crises, with responsibilities aligned to support the university's strategic marketing initiatives.

Key Responsibilities

Strategize tactics and budget for digital campaigns to effectively reach target audiences.
Brainstorm campaign and content ideas for promotion in paid digital channels.
Work with the Marketing Copywriter to ensure all copy meets platform specifications.
Curate images for ads and collaborate with video and design teams for ad assets.
Set up digital ads across native, display, social, and video platforms.
Monitor digital ad performance to meet benchmarks and optimize spending.
Edit and update websites in a timely manner.
Manage web projects, coordinate with web and infrastructure teams, and represent SCM at project meetings.
Ensure web projects meet UF's digital, accessibility, and brand standards.
Monitor site health via analytics platforms, identify issues, and recommend content or design improvements.
Monitor search engine rankings and appearances in AI platforms.
Optimize on-page content in collaboration with content writers and SEO vendors.
Establish KPIs, create performance reports, and provide data-based recommendations.

Requirements

Bachelor's degree in related area and two years of relevant experience; or an Associate's degree and four years relevant experience; or an equivalent of education and experience.
Experience managing paid digital marketing campaigns.
Proficiency in web and digital analytics tools.
Experience with website editing and CMS platforms.
Strong background in SEO and GEO best practices.

Nice to Have

Bachelor's degree in appropriate area plus 2 years of digital marketing and web marketing experience.
Previous project management experience.
Experience using WYSIWYG editors.
Proven experience in analytics and creating reports with actionable recommendations.
Understanding of web and digital accessibility best practices.
Experience with off-site SEO and working on GEO.
Proficiency using CMS platforms such as WordPress or TerminalFour.
Working knowledge of HTML/CSS.
Excellent organizational, time management, verbal, written, and presentation skills.
Sense of urgency and strong attention to detail.