Senior Director of Digital Marketing Strategy

About the Role

Key Responsibilities

• Develop digital marketing analysis for individual properties, regional campaign initiatives, and recruiting efforts, including financial estimates, repositioning strategies, lease-up strategies, and presentation materials.
• Develop digital marketing financial estimates related to analysis provided and/or generated.
• Attend Transition and Disposition calls to maintain current Boards in Project Management Software (Monday.com) for team alignment and management.
• Maintain Media Plan Dashboard for team alignment.
• Run Social Media Content Management Service and VG Corporate Social Media Strategy and Campaigns.
• Assist in naming proposals in collaboration with internal team members.
• Establish team KPIs and ensure digital channels meet or exceed all financial and engagement targets.
• Work with Digital and Business Analytics team to automate digital reporting and find new ways to deliver reports to clients.
• Gather customer insights through competitive landscape analysis, audits, A/B testing, and usage/success analysis, making adjustments as needed.
• Evaluate and implement new tools and programs to improve workflows, including overseeing tools like Monday.com and PandaDoc.
• Evaluate current outside vendors, negotiate advertising rates and contracts, and make recommendations for vendor changes to meet revenue goals.
• Assist in preparing the annual GWS budget, analyze variances, and initiate corrective actions.
• Build and manage the digital marketing team, ensuring clear goals, roles, and responsibilities, and hold regular meetings.
• Attend annual in-person meetings in Detroit for collaboration and brainstorming.
• Interface with outside clients and RSMDs to convey services offered by GREENWORKS Studio and match services to their assets.
• Partner with IT/Digital Team & Operations Support on analytics, dashboards, and transitions.
• Schedule recurring monthly meetings with RSMDs to understand on-site trends and digital needs.
• Participate in calls with IT/BA/Digital Team to maintain communication and provide updates.
• Maintain professional and technical knowledge through workshops, networking, and professional societies.
• Track vendor and client invoices in conjunction with the accounting team.
• Manage multiple projects proactively, establish priorities, and coordinate efforts across teams.
• Partner with internal staff to maintain brand consistency and integrity.
• Collaborate with GWS SVP and Director of Operations to ensure consistency across GREENWORK Studio.
• Run weekly GWS team meetings.

Requirements

• Strong experience in digital marketing strategy and analysis.
• Ability to manage multiple projects and prioritize effectively.
• Experience in team building and management.
• Excellent communication and collaboration skills.
• Proficiency with project management tools like Monday.com and PandaDoc.
• Ability to analyze data, generate reports, and automate reporting processes.
• Experience negotiating vendor contracts and rates.
• Financial acumen to assist with budgeting and variance analysis.
• Ability to partner with internal teams and external clients effectively.
• Strong organizational skills and proactive work style.

Nice to Have

• Experience in real estate or property marketing.
• Knowledge of digital advertising platforms and tools.
• Familiarity with analytics and dashboard creation.

Qualifications

• Not explicitly specified; implied experience in digital marketing and team management.

Benefits & Perks

• Not specified in the description.