E-Commerce & Digital Content Specialist

About the Role

Key Responsibilities

• Collaborate with DTC Brand Specialist to deliver optimized and effective digital support for objectives.
• Develop and schedule organic and paid social posts in support of DTC growth channels, including monitoring and responding to questions and comments.
• Support influencer identification, outreach, and content coordination in alignment with DTC campaign goals, and analyze performance metrics to optimize ROI.
• Build and deploy email campaigns, including newsletters, promotions, and automated flows.
• Assist with management of products, events, merchandising, and promotional updates across brand websites and Commerce7.
• Write and edit copy for emails, product pages, social posts, and other digital channels.
• Collaborate with design and brand teams to ensure content is visually compelling and on-brand.
• Maintain digital asset library with photos, videos, and additional digital assets.
• Support digital media efforts for national programming, including developing social media content and contributing to photo/video asset creation.
• Collaborate on paid advertising programs with external media agencies, including programmatic, paid social, search, and influencer marketing.
• Produce and distribute internal company newsletters.
• Stay informed on industry trends and best practices to recommend improvements to digital programs.
• Ensure compliance with digital marketing regulations including privacy, data collection, accessibility, alcohol advertising, and email/influencer marketing.

Requirements

• Bachelor's degree strongly preferred; an equivalent combination of education and experience will be considered.
• Minimum 3 years' experience in a digital marketing role, including creating and coordinating digital strategies, content development, and managing organic and paid social, email, or search campaigns.
• Experience managing projects from conception to completion.
• Excellent communication and copywriting skills.
• Experience developing visual assets (photo/video) for digital campaigns and coordinating with external resources.
• Proficiency with Google Ads, Facebook Business Manager, and Google Analytics.
• Familiarity with Adobe Creative Suite tools like Photoshop and Illustrator.
• Familiarity with website content management systems (e.g., WordPress, Commerce 7) and email marketing services (e.g., Klaviyo).
• Proficiency with Microsoft 365 programs.
• Ability to operate computers and digital equipment, including cameras, for extended periods.
• Ability to work on-site at the primary winery location in Newberg, Oregon, four days a week, with remote work for remaining days.
• Physical ability to lift, move, and carry up to 45 pounds.

Nice to Have

• Wine/beer/spirits industry experience.

Qualifications

• Bachelor's degree (preferred) or equivalent experience.
• At least 3 years of digital marketing experience managing social, email, and search campaigns.
• Experience with digital content creation and project management.

Benefits & Perks

• Salary range of $68,000 - $74,000 per year, dependent on experience and education.
• Health, Life, Vision, Dental, and Short-Term Disability insurance.
• Paid time off including vacation, personal, sick, and holiday pay.
• 401k plan with company match.
• Generous employee discounts on wine and merchandise.
• Inclusive, diverse, and healthy work environment.