E COMMERCE MARKETING SPECIALIST

About the Role

Key Responsibilities

• Demonstrate commitment to and leadership of environmental health and safety principles, policies, and procedures.
• Work closely with the digital, procurement, and operations teams to manage stock levels and replenishments on the website.
• Create and maintain Product Detail Pages, Banners, and inventory levels within the website backend/Admin system.
• Manage website content to ensure it is fresh and engaging for customers.
• Ideate and plan strategic marketing partnerships, programs, and opportunities in collaboration with team leads.
• Collaborate with internal teams and agencies to optimize the website for SEO, conversions, and user experience.
• Participate in cross-functional projects from inception to completion, developing project plans, timelines, and deliverables.
• Analyze data sets to extract insights and identify opportunities for optimization across digital commerce activities.
• Own and lead internal meetings, ensuring clear communication and alignment among team members and stakeholders.
• Prepare and present project updates, status reports, and performance metrics to upper management.
• Develop Business Requirement Documents (BRDs) for new features and enhancements.
• Manage custom integrations using APIs between eCommerce platforms, marketing automation tools, ERP systems, CRM software, and third-party services.
• Assist the Compliance Team in ensuring data privacy compliance (e.g., GDPR, CCPA) and proper data handling.
• Collaborate with the Director of Digital Commerce to develop and improve processes, utilizing project management tools and communication channels.
• Communicate effectively with technical and non-technical stakeholders to ensure project success.
• Contribute to company standards on high integrity, safety, fairness, and a positive work environment.
• Perform other responsibilities as deemed appropriate or necessary by management.

Requirements

• Bachelor's degree in Business, Marketing, Information Technology, Computer Science, Information Systems, or a related field; or equivalent experience.
• 3+ years of experience in e-commerce and digital marketing.
• Knowledge of SEO best practices for eCommerce.
• Experience with data visualization tools such as Tableau, Power BI, or Looker is preferred.
• Strong communication and collaboration skills for effective teamwork.
• Knowledge of eCommerce platforms (e.g., Magento, Optimizely), marketing automation tools (e.g., Mailchimp, ODP/Zaius), ERP systems, and CRM software is preferred.
• Open to monthly travel to HQ.
• Some minimal on-call or after-hours work will be required.
• Ability to recognize and work in accordance with company values.

Nice to Have

• Experience with data visualization tools such as Tableau, Power BI, or Looker.