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Integrated Digital Strategist

Nexstar Media Group

Rockford, IL
Full Time
Mid Level
15/hr+
1 day ago

Job Description

About the Role

The Integrated Digital Strategist (IDS) at WQRF-TV and WTVO-TV in Rockford, IL is responsible for supporting the sales department in generating and growing digital marketing service revenue. The IDS acts as the market's subject matter expert on digital support services and manages the implementation of digital campaigns to achieve budgeted revenue goals. This role involves supporting sales executives and management with Nexstar Digital's suite of digital marketing services, including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more, with the objective of advancing client objectives and achieving KPIs.

Key Responsibilities

  • Support the sales department in generating and growing digital marketing service revenue for the company.
  • Be the market's subject matter expert on digital support services and implementation of digital campaigns.
  • Work with Digital Sales Managers and Sales Executives to develop and execute go-to-market sales strategies and tactics that result in exceeding revenue targets.
  • Establish, maintain, and grow meaningful client relationships.
  • Support initiatives to generate new digital marketing services business and grow existing client accounts in conjunction with Sales Management and Sales Executives.
  • Educate and promote the benefits of digital marketing to clients both internally and externally.
  • Facilitate, execute, and coordinate with Digital Sales Managers and Account Executives to traffic creative assets.
  • Communicate regularly with Account Executives and clients regarding campaign management, reporting, and optimization opportunities.

Requirements

  • BA or BS in Business, Marketing, Advertising or Communications preferred but not required.
  • Minimum 2 years' experience in digital marketing and client support preferred.
  • Ability to obtain Google Ads Certification.
  • Strong digital marketing knowledge and ability to implement strategies to exceed client goals.
  • Motivated, enthusiastic, self-starter capable of working independently and in a team environment.
  • Effective data input skills into sales systems.
  • Strong communication and client support skills.
  • Organized with attention to detail on all systems.
  • Proficiency in PowerPoint, Excel, and Word.
  • Creative software skills are a nice to have.

Benefits & Perks

  • Medical insurance with multiple plan options.
  • Dental and vision insurance.
  • Paid time off.
  • A 401(k) plan with company matching contributions.
  • Life insurance.
  • Paid Parental Leave.
  • Additional benefits included.
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Job Details

Posted AtSep 26, 2025
Job CategoryDigital Marketing
Salary15/hr+
Job TypeFull Time
ExperienceMid Level

Job Skills

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About Nexstar Media Group

Website

nexstar.tv

Company Size

10000+ employees

Location

Rockford, IL

Industry

Television Broadcasting Stations

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