1443326 - Senior Director, Portfolio Marketing

About the Role

Key Responsibilities

• Achieve alignment across product groups on messaging and positioning.
• Enhance Cisco's market positioning through effective storytelling and strategic marketing initiatives.
• Drive increased sales and customer engagement through a compelling presentation of Cisco's product portfolio.
• Create engaging and informative materials that articulate the cohesive narrative of Cisco's product offerings, highlighting how they integrate to provide platform advantages.
• Provide strategic feedback on existing marketing materials to enhance storytelling and ensure alignment with Cisco's overall messaging.
• Work closely with different product and product marketing groups to synchronize their messaging and positioning, ensuring a unified approach that supports Cisco's sales strategies.
• Develop and implement strategies that position Cisco's portfolio as the market leader, emphasizing the competitive advantages and unique value propositions across all parts of the portfolio.
• Engage with internal stakeholders, including product management, sales, and executive teams, to align marketing efforts with broader business objectives.

Requirements

• Extensive experience in portfolio, solutions or product marketing, specifically within the technology sector, with a strong focus on Cisco products.
• In-depth understanding of Cisco's product portfolio and platform advantages.
• Excellent storytelling skills, both written and verbal, with the ability to craft compelling narratives and deliver effective presentations.
• Proven ability to think strategically and creatively to solve complex marketing challenges.
• Strong interpersonal skills, with the ability to work collaboratively across diverse teams and influence stakeholders.