1444169 - Senior Director - Global Digital Media

Netspeed

Full Time

Director

24 days ago

Job Description

About the Role

The Senior Director of Global Digital Media is a high-impact leadership role responsible for leading the company's global paid media strategy and execution across various digital platforms. The role involves managing a substantial media budget, leading a team of media professionals, and partnering with cross-functional teams to drive pipeline growth and brand awareness in a B2B context. The position requires the candidate to be based in the Continental US and offers no sponsorship at this time.

Key Responsibilities

Own global paid media strategy across all digital channels
Optimize campaigns for ROI, CAC, and pipeline velocity
Partner with integrated marketing, creative, and analytics teams
Test and scale new platforms and AI-driven media buying
Lead Global Paid Media Strategy: Architect and execute a multi-channel digital media strategy that drives awareness, engagement, and pipeline across key B2B audiences
Own Channel Performance: Oversee paid search, paid social (LinkedIn, Meta, X), programmatic display, native, and video. Optimize for ROI, CAC, and pipeline velocity
Drive Innovation: Pilot emerging platforms and AI-driven media buying strategies to stay ahead of the curve
Team Leadership: Manage and mentor a high-performing team of media strategists, channel experts, and agency partners
Cross-Functional Collaboration: Partner with brand, content, analytics, and product teams to align messaging, creative, and targeting strategies
Data-Driven Decision Making: Leverage advanced analytics and attribution models to advise spend allocation and campaign optimization

Requirements

12+ years of experience in digital media, with at least 5 years in a senior leadership role at a high-growth tech company or agency
Proven success managing $40M+ annual media budgets across global markets
Deep expertise in B2B demand generation, account-based marketing (ABM), and full-funnel media strategies
Proficiency in platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DSPs (e.g., DV360, The Trade Desk), and analytics tools (e.g., GA4, Tableau, Bizible)
Passion for experimentation, innovation, and continuous learning

Nice to Have

Experience with emerging digital platforms and AI-driven media buying strategies
Strong understanding of analytics and attribution models
Experience leading large, global media teams

Qualifications

Educational background is not explicitly specified, but extensive experience in digital media and leadership roles is required

Benefits & Perks

Access to quality medical, dental, and vision insurance
401(k) plan with Cisco matching contribution
Short and long-term disability coverage
Basic life insurance and wellbeing offerings
Up to twelve paid holidays per year, including a floating holiday and birthday off
Vacation time accrual and flexible time off policies
Paid time off for volunteering and community engagement
Performance-based incentive pay for sales roles

Working at Netspeed

Cisco emphasizes diversity, inclusion, and belonging through employee resource organizations and community initiatives. The company fosters a culture of learning, development, and innovation, supporting hybrid work and encouraging employees to bring their unique skills and perspectives. Cisco values connection, belonging, and making a positive impact both internally and in the broader community.

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