Paid Media Marketing Manager

Plansource

Washington, DC

Full Time

Mid Level

4 days ago

Job Description

About the Role

Join PlanSource as a Paid Media Marketing Manager to lead and execute paid media strategies across digital channels. PlanSource is a leading cloud-based provider of benefits administration technology and services, focused on simplifying benefits management through innovative, AI-powered experiences. This role offers an exciting opportunity to develop, optimize, and scale paid media campaigns to generate high-quality leads, maximize ROI, and support overall marketing and business objectives.

Key Responsibilities

Develop and execute a comprehensive paid media strategy aligned with business objectives such as lead generation, brand awareness, and revenue growth.
Own budget allocation, bidding strategies, and channel mix to maximize campaign performance.
Manage end-to-end campaign setup, targeting, creative testing, and optimization across paid media channels.
Continuously A/B test ad creatives, landing pages, audiences, and bidding strategies to improve CTR, conversion rates, and CAC.
Leverage analytics tools like Google Analytics and Power BI to track performance and report on KPIs.
Provide regular performance reports with actionable insights to stakeholders.
Monitor and optimize campaigns to meet KPIs such as CPL, ROAS, and pipeline contribution.
Work closely with marketing operations to ensure proper tracking and attribution.
Partner with campaigns, content, and creative teams to develop high-converting ad assets.
Align with sales to ensure lead quality and follow-up processes are optimized.
Manage relationships with external media vendors and agencies.

Requirements

3-5+ years of hands-on experience managing paid media campaigns (search, display, social) in a B2B or high-growth environment.
Proven track record of scaling paid programs while maintaining efficiency (CPL, ROAS).
Expertise in Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms such as 6sense and DV360.
Strong analytical skills with proficiency in Google Analytics, Power BI, Tableau, or similar tools.
Experience with A/B testing, landing page optimization, and conversion rate best practices.
Familiarity with CRM systems like Salesforce and marketing automation tools such as Pardot.

Nice to Have

Experience in ABM (Account-Based Marketing) strategies.
Knowledge of SEO and organic growth tactics to complement paid efforts.
Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Full suite of health benefits.
Generous 401(k) Plan.
Unlimited PTO and paid parental leave.
Rewards and recognition program.
Focus on mental health and well-being.
Inclusive environment with Employee Resource Groups and volunteering days.
Opportunities for professional growth and development.
Work in a fast-paced environment with big goals and impact.

Working at Plansource

PlanSource values diversity and inclusion, fostering a culture that celebrates individual differences, life experiences, and unique capabilities. The company is committed to social and environmental responsibility, supporting employee diversity across age, ethnicity, gender identity, ability, and other characteristics. Employees are valued as the most important asset, and the company emphasizes professional growth, recognition, and a collaborative, inclusive work environment.

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