Growth Marketing Manager, Performance Marketing

About the Role

Key Responsibilities

• Own the B2B paid marketing strategy and drive qualified leads monthly through multi-channel campaigns across paid search, paid social, programmatic/display, retargeting, and other emerging channels.
• Manage the performance marketing agency, providing strategic direction and ensuring campaign execution aligns with integrated marketing initiatives.
• Maintain budget efficiency targets while improving lead quality scores and conversion rates through continuous optimization.
• Audit current programs and develop a testing roadmap for creative, audiences, bidding strategies, landing pages, and new channels.
• Conduct quarterly channel audits with the agency partner to identify new pipeline opportunities within the HR/benefits space.
• Collaborate with the brand design team to develop high-performing ads, content, landing pages, and other campaign deliverables that resonate with HR and benefits decision-makers.
• Partner with cross-functional teams such as Sales, Events, PMM, and CS to align channel plans to funnel objectives.
• Manage paid marketing budget across channels, working with the Director of Growth Campaigns on forecasting and reporting.
• Track and report on key metrics including MQLs, pipeline contribution, ROAS, and cost per opportunity, providing weekly updates.
• Stay current on trends in B2B healthcare marketing, employee benefits industry developments, and platform updates affecting the target audience.

Requirements

• 5+ years of B2B performance marketing experience with proven success in lead generation and pipeline contribution.
• Execution-oriented, scrappy, and comfortable in a high-growth, fast-changing environment.
• Experience managing agency relationships with 7-figure budgets and providing strategic direction.
• Deep understanding of performance metrics (CPM, CTR, CMI, CPA, CPC, CPL & LTV) and ability to optimize for lead quality and volume.
• Hands-on experience with HubSpot/Marketo, Salesforce, GA4, Google Ads, LinkedIn Campaign Manager, ABM platforms (6sense preferred), CTV, TikTok, and Meta.
• Strong analytical skills with the ability to translate data into actionable insights, strategic recommendations, and forecasts.
• Excellent project management, communication, and cross-functional collaboration skills.
• Experience with healthcare, HR tech, or employee benefits marketing preferred due to industry-specific compliance and audience nuances.

Nice to Have

• Experience with healthcare, HR tech, or employee benefits marketing due to industry-specific compliance and audience nuances.

Benefits & Perks

• Base salary range of $119,000 - $135,000 per year, with stock options and benefits.
• Health, dental, and insurance plan options covered by employer.
• Access to the full platform and specialists, including mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work model with in-office meals and work together days.
• 16 weeks 100% paid parental leave and new parent stipend (for employees with 1+ year tenure).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.