Paid Media Manager

About the Role

Key Responsibilities

• Design, execute, and manage multi-channel paid media strategies that align with business objectives and budgets.
• Conduct market research and audience analysis to inform campaign plans and media mix recommendations.
• Set up, launch, and manage paid campaigns across platforms, including display, social, and programmatic.
• Develop audience segmentation strategies to ensure precise targeting and maximize ROI.
• Monitor trends and incorporate best practices to stay ahead in a rapidly evolving digital landscape.
• Continuously analyze campaign performance to identify trends, opportunities, and areas for improvement.
• Implement A/B testing and iterative optimization to refine creative, targeting, and bidding strategies.
• Utilize attribution models and advanced analytics to assess campaign impact and inform future investments.
• Create and present detailed performance reports and actionable insights to stakeholders.
• Build and activate first- and third-party audiences, leveraging tools like CRM systems, Google and Website analytics, and data marketplaces.
• Ensure seamless integration of data sources for enhanced audience targeting and personalization.
• Explore and adopt new audience segmentation techniques and technologies to enhance relevance.
• Manage campaign tracking setup, including pixel implementations, UTM parameters, and tagging configurations.
• Troubleshoot and resolve any tracking or ad delivery issues in collaboration with relevant teams.
• Maintain up-to-date documentation of tracking processes and ensure compliance with data privacy standards.
• Leverage marketing platforms and tools for campaign execution, tracking, and reporting (e.g., Google Ads, Meta Ads Manager, DSPs).
• Stay informed on emerging technologies in paid media and assess their potential impact on campaigns.
• Partner with cross-functional teams, including creative, analytics, and product teams, to deliver cohesive campaigns.
• Communicate campaign goals, performance, and optimization strategies to stakeholders at all levels.
• Conduct knowledge-sharing sessions to upskill internal teams on paid media strategies and technologies.

Requirements

• 3-5 years in paid media, digital marketing, or a related field, with hands-on campaign management.
• Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic tools.
• Familiarity with analytics tools like Google Analytics, Tableau, or similar.
• Strong ability to analyze data, interpret results, and make data-driven decisions.
• Experience with CRM platforms, audience segmentation, and integration of first-party data.
• Hands-on experience in campaign execution and optimization.
• Knowledge of tracking technologies, including pixels, tagging, and attribution modeling.
• Ability to manage complex campaigns, track metrics, and maintain accuracy in execution.
• Clear and concise communication for presenting insights, collaborating with teams, and influencing stakeholders.
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
• Must have high school degree or equivalent.

Nice to Have

• Certifications such as Google Ads or Meta Blueprint.

Benefits & Perks

• Full-time employees are eligible for Health Insurance, Paid Time Off, and 401k Match.
• Salary range of $75,000-$100,000, with potential adjustments based on market conditions and location.