2026 University Graduate - Adoption Marketing Specialist
Adobe
Job Description
About the Role
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity involves working as an Adoption Marketing Specialist to ensure customers deeply adopt Adobe Journey Optimizer B2B (AJO B2B), helping them see value, buy more products, become advocates, and remain lifelong customers. The role includes conducting user research and developing in-product guidance strategies to drive adoption for new users.
Key Responsibilities
- Develop and complete research plan for 1:1 interviews and surveys to help better understand how users are learning how to use AJO B2B
- Analyze results of the interviews and survey to develop insights for an informed adoption plan
- Create 1-2 in product guides to help further adoption of AJO B2B based on the research completed
- Develop 1-2 pieces of peer generated content with successful users of AJO B2B
Requirements
- Currently enrolled full time and pursuing an undergraduate degree in Business, Marketing, or related field with an expected graduation date of December 2025 - June 2026
- Customer-centric with a "what's best for the customer" approach
- Growth mentality, including a track record of quickly learning new technology such as Marketo Engage, GainsightPX, Workfront, etc.
- Accountable for your performance and results, and committed to delivering your best
- A font of creativity -- you take pride in coming up with fun, exciting ideas to make customers happy and successful
- Experience creating presentations that communicate strategy and research results
Nice to Have
- Experience with user research and developing in-product guidance strategies
- Familiarity with Adobe products or similar digital experience tools
Qualifications
- Enrolled full time in an undergraduate program in Business, Marketing, or related field
- Expected graduation between December 2025 and June 2026
Benefits & Perks
- The U.S. pay range for this position is $49,000 -- $98,100 annually, varying by work location and experience
- Pay within this range depends on job-related knowledge, skills, and experience
- Potential eligibility for long-term incentives in the form of a new hire equity award
Working at Adobe
Adobe is passionate about creating an inclusive and respectful environment, committed to equal opportunity, and dedicated to making Adobe.com accessible to all users. The company values innovation, collaboration, and empowering employees to bring their ideas forward.
Job Details
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About Adobe
Website
adobe.com
Company Size
10000+ employees
Location
San Francisco, CA
Industry
Software Publishers
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