? [7/28/2025] Associate Director, Non-Personal Promotion NPP and Digital Marketing

About the Role

Key Responsibilities

• Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy plan as a guide.
• Ensure alignment with overall brand objectives, tailoring the approach to meet the informational and practical needs of providers.
• Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards.
• Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions.
• Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc., ensuring they are user-friendly, informative, and engaging.
• Drive continuous updates and optimizations to digital platforms to maintain relevance and improve user experience.
• Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts.
• Identify, design, and manage digital pilot initiatives to test new engagement approaches, gathering insights to inform scalable solutions.
• Evaluate and refine digital pilots based on testing outcomes to enhance effectiveness and provider reach.
• Coordinate with omnichannel teams to ensure seamless integration of digital efforts within the broader HCP engagement strategy.
• Leverage digital platforms to conduct ongoing testing and refinement of content and channel strategy.
• Use data and analytics to continuously optimize digital channels based on performance metrics, improving impact and efficiency.
• Act as a primary liaison with the GTMC omnichannel teams, ensuring alignment in digital and NPP initiatives.
• Facilitate cross-functional collaboration to enhance omnichannel engagement and leverage best practices across digital efforts.
• Research innovation in digital channels, tools, and applications to bring new ideas for HCP engagement.

Requirements

• Bachelor's degree required; advanced degree in business or life sciences preferred.
• Marketing experience required.
• Oncology experience preferred.
• Exceptional communication and analytical skills, with a focus on high-impact execution and results.
• Proven success in customer-centric marketing strategy development and cross-functional leadership.

Nice to Have

• Oncology experience

Qualifications

• Bachelor's degree (required)
• Advanced degree in business or life sciences (preferred)

Benefits & Perks

• A supportive, future-focused team that brings the miracles of science to life.
• Opportunities to grow your talent and advance your career through promotions or lateral moves, domestically or internationally.
• A thoughtfully crafted rewards package that recognizes your contribution and amplifies your impact.
• Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.