? [7/28/2025] Associate Director, NP and PA Marketing

Sanofi

Cambridge, MA

Full Time

Director

about 2 months ago

Job Description

About the Role

Sanofi Oncology is on a mission to modernize and strengthen customer engagement models, delivering transformative therapy to patients and meeting the evolving needs of oncology providers and patients. The Associate Director, NP and PA Marketing will develop and execute engagement strategies for Nurse Practitioners (NPs) and Physician Assistants (PAs), ensuring alignment with their needs and optimizing impact. This role reports to the US Oncology Head of Marketing and is part of an innovative global healthcare company committed to transforming lives through science and collaboration.

Key Responsibilities

Design and implement an integrated NP/PA strategy & engagement plan that aligns with the broader business unit strategy and supports brand objectives.
Develop tailored messaging and engagement tactics that resonate with the unique roles of NPs and PAs in patient care.
Gather and apply targeted insights specific to NPs and PAs, informing a personalized and effective engagement strategy.
Lead the development, deployment, and optimization of a content strategy and channel mix that addresses NP/PA needs, including APP-facing product content.
Ensure content relevance and impact by creating resources that align with both clinical and practical aspects of NP/PA roles.
Serve as the primary point of contact for Oncology Clinical Educator and Nurse Educator teams to ensure synchronized execution and resource alignment.
Collaborate with cross-functional teams to drive consistent, coordinated delivery across digital, field, and educational channels.
Continuously monitor engagement performance, gathering insights to optimize NP/PA strategies, content, and resource allocation.
Utilize performance data to refine messaging, adjust channel mix, and enhance engagement effectiveness across NP and PA audiences.

Requirements

Bachelor's degree required; advanced degree in business or life sciences preferred.
Marketing experience required; oncology experience preferred.
Exceptional communication and analytical skills, with a focus on high-impact execution and results.
Proven success in customer-centric marketing strategy development and cross-functional leadership.
Ability to travel up to 33%.

Nice to Have

Oncology experience.

Qualifications

Bachelor's degree (required).
Advanced degree in business or life sciences (preferred).

Benefits & Perks

A supportive, future-focused team that brings the miracles of science to life.
Opportunities to grow talent and advance careers through promotions or lateral moves, domestically or internationally.
A thoughtfully crafted rewards package that recognizes contributions and amplifies impact.
Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.

Working at Sanofi

Sanofi Inc. and its U.S. affiliates are committed to a culturally diverse workforce, equal opportunity, and affirmative action. They value innovation, collaboration, and making a real impact on patients' lives through science and dedicated teams.

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