? [8/26/2025] Sr Product Marketing Manager

About the Role

Key Responsibilities

• Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint.
• Create product collateral such as data sheets, FAQs, technical briefs, and presentations for internal and customer-facing use.
• Deliver webinars and training sessions as needed.
• Develop and lead cross-functional execution of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging, launch, and operational plans.
• Assist in product naming by providing market, competitive, and customer context.
• Support launch planning and orchestrate execution of the commercial release of products and services.
• Provide market and buyer insights to develop campaign strategies including demand creation and reputation building.
• Serve as market-facing SME/thought leader for the product and interface with industry analysts.
• Develop customer references, testimonials, and insights for external and internal use.
• Monitor and report on product performance in the market and communicate sales and marketing results.
• Perform ongoing analysis of customer adoption and success, providing feedback to the product team.
• Perform other duties/projects as assigned by business management.

Requirements

• Bachelor's degree in marketing, Business, Communications, or relevant field such as Computer Science.
• 7 years of experience delivering successful, holistic product marketing content and collateral tied to increased revenue.
• Experience developing go-to-market strategies, messaging, and tactics in cooperation with Product Management and Sales.
• Strong technical foundation with experience delivering segment-specific solutions.
• Extensive customer interaction experience and customer success storytelling.
• Strong verbal and written communication skills, including content development, presentation, and editing.
• Proven project management skills with cross-functional teams including product management, marketing, demand generation, and sales.
• At least 18 years of age.
• Legally authorized to work in the United States.
• Travel required occasionally.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in relevant field.
• 7 years of product marketing experience.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Comprehensive health benefits including medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, backup care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development in a dynamic environment.