AC Product Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies and plans for Air Conditioner products, including Window AC, Portable AC, and Dehumidifiers, to drive sales growth, brand awareness, and customer engagement.
• Synthesize in-depth market research to understand consumer preferences, market trends, and competitive landscapes for the major appliance category, translating insights into actionable marketing strategies.
• Collaborate with product planning, business planning, sales teams, and E-commerce team to define product features, benefits, and value propositions that resonate with target consumers.
• Create compelling marketing materials, including spec sheets, website content, and retailer.com content tailored to the unique attributes of Air Conditioners.
• Plan and execute product launches for new product introductions (NPI) for Air conditioners, coordinating cross-functional teams to ensure successful execution and alignment with business objectives.
• Manage integrated marketing campaigns across multiple channels, including digital, social media, email, and in-store promotions, focusing on Air Conditioner product lines.
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for optimization, and make data-driven recommendations to enhance performance.
• Partner with in-store teams to develop sales tools, training materials, and promotional programs that support the selling process for Air Conditioner products.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for product innovation and improvement.
• Serve as the subject matter expert for Air Conditioners, providing insights and recommendations to internal teams and external partners.
• Manage the marketing budget for the AC category, ensuring effective resource allocation to maximize ROI and campaign impact.
• Work closely with retailers to develop co-marketing programs and seasonal campaigns tailored to channel-specific needs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in product marketing within the Air Conditioners industry, specifically with Window AC, Portable AC, and Dehumidifiers.
• Strong understanding of consumer behavior and trends within the Air Conditioners sector.
• Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback.
• Experience working with cross-functional teams and external partners to deliver successful marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.