Senior Manager, Professional Marketing - Dry Eye

About the Role

Key Responsibilities

• Grow eye care professional recommendations and average weekly recommendations (AWR) above market rate for the Consumer US + Canada Dry Eye Franchise.
• Develop and execute a comprehensive professional marketing strategy for the Dry Eye category, focusing on the Blink product portfolio to increase awareness, education, adoption, and long-term category growth.
• Conduct thorough market research to understand industry trends, competitive landscape, and eye care professional needs and preferences.
• Analyze market data and customer insights to identify opportunities and gaps in marketing strategy.
• Become the subject matter expert on clinical data, research, and scientific papers related to dry eye formulas/ingredients and educate eye care professionals accordingly.
• Demonstrate deep knowledge of the Dry Eye market landscape, including prescriber behavior, clinical drivers, and the competitive environment.
• Develop and implement marketing plans and strategies tailored to eye care professionals, including sales and patient tools, professional advertisements, social media, sampling, scientific presentations, and Key Opinion Leader (KOL)/Congress support.
• Define objectives, KPIs, and budgets to measure the success of healthcare marketing initiatives.
• Lead the tactical planning and implementation of new product launches with cross-functional teams and agency partners.
• Establish and nurture relationships with key opinion leaders, healthcare organizations, and industry influencers.
• Collaborate with the Blink brand commercial teams in US and Canada to communicate the science behind Blink products.
• Work closely with Contact Lens, Pharmaceutical Sales, Professional Relations, and Medical Affairs teams to support professional detailing, education, sales training, and growth initiatives.
• Coordinate with other divisions such as Vision Care and Pharmaceuticals to align marketing efforts in key categories.
• Ensure all marketing activities comply with healthcare regulations and internal processes, including managing promotional assets through the Promotional Review Committee (PRC).
• Lead and foster a collaborative, results-oriented team culture.

Requirements

• 7+ years of proven experience in professional marketing within the ophthalmic, pharmaceutical, or healthcare industries, with a focus on dry eye or related eye care categories.
• Successful track record in launching new products from concept to market success.
• Experience partnering with sales teams to develop and execute detailing strategies that increase product adoption.
• Strong project management skills and ability to lead cross-functional initiatives.
• Excellent communication skills, capable of translating complex clinical information into compelling marketing messages.
• Data-savvy with experience utilizing market insights and analytics for decision-making.
• Leadership skills with proven ability to coach and develop teams.
• Bachelor's degree required; advanced degree preferred.
• Willingness to travel approximately 30% including weekends.

Nice to Have

• Experience in the ophthalmic, pharmaceutical, or healthcare industries with a focus on dry eye or related categories.
• Experience with scientific presentations, KOL engagement, and professional education programs.
• Knowledge of healthcare compliance regulations.

Qualifications

• Bachelor's degree (required).
• Advanced degree (preferred).

Benefits & Perks

• Salary range between $135,000 and $165,000, depending on factors.
• Eligibility for short-term and long-term incentives.
• Medical, dental, and vision insurance.
• Disability and life insurance.
• 401(k) plan with company match.
• Tuition reimbursement (select degrees).
• Company holidays and well-being benefits.
• Paid sick time, floating holidays, and vacation.
• Hybrid work schedule allowing up to 2 days/week telecommuting.