Vice President, Product Marketing New

About the Role

Key Responsibilities

• Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams.
• Serve as a key member of the leadership team to inform strategic decisions with market, customer, and competitive insights.
• Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and results.
• Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements.
• Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention.
• Own pricing and packaging strategy in collaboration with Product and Finance teams.
• Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
• Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
• Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
• Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities.
• Equip marketing, Sales, and Customer Success teams with tools, training, and collateral to effectively convey product value including messaging guides, pitch decks, datasheets, case studies, claims, and proof points.

Requirements

• 15+ years of experience in SaaS product marketing in consumer or SMB tech.
• At least 5+ years in an executive leadership role.
• MBA preferred.
• Proven track record leading product marketing in high-growth, customer-centric organizations.
• Experience with SMB or prosumer audiences is a strong plus.
• Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
• Strong analytical capabilities to interpret data and translate into actionable insights.
• AI champion and enabler.
• Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment.
• Inspirational leader with a builder player coach mindset.
• Committed to hiring, developing, and retaining top talent.
• Comfortable in fast-paced environments and shifting priorities.
• Track record of expanding market share in the US and growing and launching internationally.
• Able to work through multiple time zones.

Nice to Have

• Experience with SMB or prosumer audiences.

Qualifications

• Master's degree (MBA preferred).

Benefits & Perks

• Health and welfare benefits including paid leave.
• Competitive salary range of $222,400 - $278,000 USD.
• Opportunities for additional on target commission pay or bonus.
• Work flexibility with a hybrid work model combining remote work and office collaboration.
• A generous paid time off policy.
• Professional development and growth opportunities.