Account-Based Marketing Specialist - Data Centers

About the Role

Key Responsibilities

• Develop and execute account-based marketing (ABM) strategies tailored to key data center accounts to drive engagement and revenue growth.
• Collaborate with sales and product teams to identify and prioritize high-value data center accounts.
• Create and manage personalized marketing campaigns that resonate with target accounts, leveraging insights and data to tailor messaging and content.
• Work closely with sales, product management, and customer success teams to ensure alignment and effective execution of ABM initiatives.
• Work with content marketers to create compelling content, including case studies, whitepapers, and presentations, that address the specific needs and pain points of target accounts.
• Plan and execute targeted events, webinars, and workshops to engage key stakeholders within target accounts.
• Monitor and analyze the performance of ABM campaigns, providing regular reports and insights to stakeholders, and use data to optimize strategies and improve ROI.
• Build and maintain strong relationships with key decision-makers and influencers within target accounts to drive long-term engagement and loyalty.
• Conduct market research to stay informed about industry trends, competitive landscape, and customer needs within the data center sector.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in account-based marketing, preferably within the data center or technology sector.
• Strong understanding of ABM principles and best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in marketing automation tools and CRM software.
• Strong analytical skills with a data-driven approach to decision-making.
• Creative thinker with a passion for innovation and problem-solving.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Benefits & Perks

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career growth.