VP, Digital and Demand Generation

About the Role

Key Responsibilities

• Design and execute the overarching demand generation strategy aligned with corporate growth goals, ensuring a consistent pipeline of high-quality opportunities.
• Partner with executive stakeholders across Sales, Product, Client Success, and Finance to define strategic priorities, allocate spend, and align go-to-market efforts.
• Develop annual and quarterly revenue acceleration plans with measurable KPIs, integrating brand awareness, lead generation, and conversion optimization.
• Manage, optimize, and forecast the departmental budget to maximize ROI, balancing strategic investments with operational efficiency.
• Champion the integration of AI, machine learning, and emerging technologies into marketing workflows, leveraging predictive analytics, personalization engines, and customer journey orchestration.
• Continuously evaluate and adopt next-generation tools and trends to maintain competitive advantage.
• Oversee and evolve the organization's digital ecosystem, including website, marketing automation platforms, CRM, analytics, and personalization tools.
• Lead governance and continuous improvement efforts related to the marketing technology stack, ensuring security, scalability, and best practices.
• Drive UX and conversion optimization to improve visitor engagement, lead capture, and sales readiness.
• Own the complete demand generation lifecycle from lead acquisition to nurturing, scoring, and conversion, ensuring alignment with sales objectives.
• Optimize paid media, SEO/SEM, social advertising, email marketing, and account-based marketing efforts through data-driven targeting and automation.
• Implement performance tracking and attribution models to measure impact, forecast accurately, and increase marketing ROI.
• Develop and execute multi-channel campaign blueprints that combine storytelling, data, and creative execution to drive market penetration and pipeline growth.
• Collaborate with internal stakeholders to identify growth opportunities and inform campaign strategies.
• Identify and activate high-value digital events, sponsorships, and partnership opportunities to increase brand visibility and generate qualified leads.
• Support physical events with digital activities to maximize attendance and ROI.
• Build and evolve persona-based messaging frameworks in partnership with the product marketing team.
• Oversee relationships with digital marketing vendors, including contracting, management, and financial oversight.
• Negotiate and manage content partnership agreements to ensure ROI.
• Maintain data hygiene and operational efficiency in CRM and automation platforms.
• Ensure all digital marketing activities comply with applicable data protection and privacy laws.

Requirements

• 12+ years of significant and progressive expertise in marketing analytics, attribution modeling, and performance optimization.
• 7+ years of leadership experience in marketing roles.
• Experience with enterprise-level Martech ecosystem, including established and emerging tools.
• Deep knowledge of social, digital, and technology platforms, content distribution channels, and creative development processes.
• Strong analytical skills and ability to leverage data for decision making.
• Proficiency in process and project management, with ability to plan, organize, prioritize, and execute on deadlines.
• Experience working with sales organizations and supporting revenue generation.
• Excellent written and verbal communication skills.
• Strong leadership, collaboration, and stakeholder management abilities, including leading and developing staff.

Nice to Have

• Experience with AI, machine learning, and emerging marketing technologies.
• Knowledge of international data protection laws such as GDPR, CASL, CCPA.
• Experience in managing digital ecosystems including website, automation, CRM, and analytics platforms.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing analytics and leadership is required.

Benefits & Perks

• Competitive salary ranging from $175,000 to $250,000, based on skills and experience.
• Discretionary bonus or commission tied to results.
• Comprehensive benefits package.
• Opportunity to work in a collaborative, innovative environment.