Digital Marketing & Demand Generation Manager

Wheeler Machinery Co.

Salt Lake City, UT

Full Time

Senior

87k-110k

4 days ago

Job Description

About the Role

The Digital Marketing & Demand Generation Manager is responsible for building and executing integrated digital campaigns that generate demand, capture leads, and accelerate pipeline growth across the company's target industries: construction, mining, and power. This role leads all aspects of digital marketing, marketing automation, SEO/SEM, paid media, and analytics, while ensuring campaigns are aligned with the broader go-to-market strategy, brand positioning, and vertical marketing priorities. Working cross-functionally with sales, service, rental, and OEM/channel partners, the manager translates strategy into measurable business results.

Key Responsibilities

Run online campaigns, social media, SEO/SEM, and manage digital content delivery.
Design and execute multi-channel demand generation campaigns (email, paid search, display, social, content syndication) targeting decision-makers in construction, mining, and power sectors.
Collaborate with Field & Vertical Marketing Managers to align campaigns with segment-specific goals such as fleet utilization, service contracts, and aftermarket sales.
Partner with Events & Sponsorship Lead to amplify trade shows, demo days, and sponsorships through digital channels.
Leverage OEM co-marketing funds for co-branded demand generation campaigns.
Own website strategy and optimization for lead capture, SEO, and digital content delivery.
Manage paid media campaigns across platforms like Google Ads, LinkedIn, trade media, and retargeting networks.
Oversee company presence on social media platforms, ensuring alignment with brand and GTM messaging.
Manage marketing automation workflows (e.g., Pardot, Marketo, HubSpot) to nurture prospects and re-engage existing customers.
Segment and personalize campaigns based on industry vertical, customer type, and buying stage.
Partner with Sales Operations to ensure seamless lead routing, scoring, and reporting within CRM (Salesforce).
Define and track key metrics such as lead volume, lead-to-opportunity conversion, cost per lead, and ROI.
Deliver monthly dashboards and insights to leadership, conduct A/B testing, and optimize campaigns.
Work closely with sales, rental, and service teams to ensure high-quality, actionable leads.
Support vertical managers by tailoring demand generation initiatives to specific industries and customer needs.

Requirements

Bachelor's degree in Marketing, Business, or related field.
6+ years of experience in digital marketing and demand generation, preferably in B2B or industrial sectors.
Strong knowledge of marketing automation tools such as Pardot, Marketo, HubSpot.
Experience with CRM systems, especially Salesforce.
Proven success in developing campaigns that drive measurable pipeline and revenue impact.
Experience managing SEO, SEM, paid social, and account-based marketing (ABM).
Strong analytical skills with ability to translate data into actionable insights.
Knowledge of working with OEMs, channel partners, or dealership models is a plus.
Growth-minded, data-driven, innovative, collaborative, and execution-oriented.

Nice to Have

Certification in relevant marketing automation or digital marketing tools (TBD).

Qualifications

Bachelor's degree in Marketing, Business, or related field.

Benefits & Perks

Not explicitly specified in the description.

Working at Wheeler Machinery Co.

The description emphasizes a collaborative, growth-minded, and results-driven environment focused on measurable outcomes that drive revenue and customer acquisition.

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