Demand Gen Manager

About the Role

Key Responsibilities

• Increase the qualified web traffic and sales qualified leads to Siege Media
• Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
• Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up to date with the industry
• Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
• Serve as the final say/QA for business development content
• Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
• Manage social media strategy and create content across podcast platforms, email, LinkedIn, X, and Threads for both the company and personal branding
• Manage the Siege Media “Content and Conversation” podcast, sourcing relevant guests and project managing the process to drive business goals
• Attend conventions, conferences, and trade shows, preparing collateral and providing post-event reports and analysis
• Periodically attend sales calls as a backup to the sales team/service leads
• Manage a business development budget to allocate resources effectively
• Manage a business development advertising budget including newsletter sponsorships, events, networking events, and listing directories
• Engage with blog business development partners/affiliates to confirm performance and attribution
• Project manage Siege Media team members via working with Content Marketing Managers to ensure timelines and quality goals are met
• Run Siege Media's monthly business development strategy meetings
• Report and improve on business development metrics such as SQLs, traffic, organic traffic, and keyword rankings

Requirements

• Bachelor's degree in marketing or a related field, or relevant experience
• 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals resulting in significant business growth
• 3+ years of experience working at an agency, ideally in a marketing capacity or leading the marketing department
• Experience and enthusiasm for integrating AI into demand gen workflows
• Experience either marketing to enterprise accounts or being part of one
• Experience and expertise in SEO and content marketing
• Experience leading team meetings and maintaining agendas
• Experience managing a marketing budget
• Strong interpersonal skills and the ability to form productive working relationships in a remote setting
• Ability to occasionally travel to conventions, networking events, and trade shows

Nice to Have

• Established personal brand in the areas of SEO/marketing/content marketing
• 2+ years of social media strategy experience that generates measurable platform growth and target audience engagement
• Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
• Deep experience in fintech, SaaS, or ecommerce verticals
• Understanding of HTML/CSS and comfort with uploading content and making updates to WordPress
• Proficiency in project management tools like Basecamp and Smartsheet

Qualifications

• Relevant educational background or experience in marketing

Benefits & Perks

• Salary range based on experience, with a base of $95,000-$120,000 and $130,000-$145,000 OTE based on SQL growth goals