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Director, Demand Generation

Netradyne

San Diego, CA
Full Time
Director
165k-210k
7 days ago

Job Description

About the Role

Netradyne is seeking a strategic and results-driven Director of Demand Generation to lead global demand creation efforts, primarily focusing on driving pipeline and revenue growth in the U.S. direct business. The role involves building and executing integrated programs across digital, field, and account-based channels to reach Enterprise and Mid-Market buyers, collaborating cross-functionally with sales, marketing, and regional teams to deliver measurable results that accelerate pipeline and conversions.

Key Responsibilities

  • Drive integrated demand generation programs worldwide, with primary accountability for scaling pipeline in the U.S. direct business.
  • Develop account-based marketing strategies and execute campaigns tailored by company size, industry vertical, and buyer persona.
  • Build full-funnel nurture programs to engage prospects and customers across the buyer journey, leveraging email, digital, and personalized content.
  • Own and optimize the demand generation program mix, balancing always-on programs with targeted, event-based and campaign-specific initiatives.
  • Lead paid media strategy and execution, including search, social, and display, with accountability for lead quality, conversion, and ROI.
  • Partner with Events and Field Marketing to deliver impactful in-person and virtual programs, including roadshows, webinars, workshops, roundtables, and trade shows.
  • Work closely with Sales, SDR, RevOps, and Regional leadership to ensure demand gen initiatives are tightly connected to pipeline and revenue targets.
  • Own funnel metrics (CPL, CAC, pipeline contribution, ROMI) and provide clear reporting on performance by channel, campaign, and segment.
  • Manage demand generation budget allocation across paid digital, events, and ABM programs; forecast performance and measure spend efficiency.
  • Build, mentor, and inspire a high-performing team, fostering innovation, accountability, and collaboration.

Requirements

  • 12-15 years of B2B marketing experience, with 5+ years in demand generation leadership roles.
  • Proven success driving demand for a global company, with direct ownership of U.S. pipeline creation.
  • Deep expertise across ABM, lifecycle nurture, and program orchestration (digital, field, and partner-driven).
  • Hands-on experience leading paid digital channels (search, social, display) and optimizing multi-channel campaigns.
  • Strong understanding of segmentation across Enterprise and Mid-Market, with tailored strategies by industry and persona.
  • Track record of balancing always-on demand programs with point-in-time campaigns to sustain predictable pipeline growth.
  • Strong analytical skills; ability to connect marketing activity to revenue outcomes and present actionable insights.
  • Experience partnering closely with SDR, Sales, Customer Marketing, Events, Field Marketing, and Regional teams to drive alignment and conversion.
  • Familiarity with modern MarTech stacks including HubSpot, Salesforce, Demandbase, Qualified, Clay, Outreach, UserGems, and Folloze.
  • Strong leadership and team development experience in high-growth, fast-paced environments.

Nice to Have

  • MBA from an accredited university.

Qualifications

  • Bachelor's Degree in Marketing or related field highly desired.
  • MBA from an accredited University preferred.

Benefits & Perks

  • Annual Salary: $165,000 - $210,000 + eligibility for yearly bonus.
  • Company equity.
  • Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents.
  • Generous PTO and Sick Leave.
  • 401(K) with generous company match.
  • Disability, Life Insurance, and Ancillary Benefits.
  • And much more!

Working at Netradyne

Netradyne is committed to an inclusive and diverse team. The company fosters a high-growth, innovative environment focused on creating safer roads and smarter fleets through AI and safety technology. Employees are encouraged to collaborate, innovate, and contribute to a mission-driven organization that values diversity and inclusion.

Apply Now

Job Details

Posted AtAug 23, 2025
Job CategoryDemand Generation
Salary165k-210k
Job TypeFull Time
ExperienceDirector

Job Skills

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About Netradyne

Website

netradyne.com

Location

San Diego, CA

Industry

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

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