Demand Generation Manager

About the Role

Key Responsibilities

• Implement best-in-class demand generation strategies and tactics, creating a tech stack, campaigns, and measurement strategies from the ground up.
• Develop and execute comprehensive demand generation strategies across multiple channels including LinkedIn Ads, Google Ads, email marketing, and webinars to drive qualified leads and pipeline growth.
• Manage and optimize paid media campaigns on ad platforms, including audience targeting, budget allocation, creative development, and performance optimization to maximize ROI and lead quality.
• Partner closely with the sales team to ensure proper lead qualification, routing, and follow-up processes, maintaining regular communication on lead quality and conversion metrics.
• Leverage Salesforce and marketing automation platforms to create sophisticated lead scoring, nurturing campaigns, and attribution models that guide prospects through the entire buyer journey.
• Design and implement account-based marketing (ABM) strategies specifically targeting employer groups, health plans, and benefits administrators in the healthcare space.
• Analyze campaign performance across all channels, providing detailed reporting on key metrics including pipeline contribution and revenue attribution.
• Collaborate with cross-functional teams to align demand generation efforts with broader business objectives and customer insights.
• Stay current with healthcare industry trends, competitive landscape, and regulatory considerations that impact employer-sponsored healthcare benefits and wellness programs.
• Manage demand generation budget allocation across channels and vendors, ensuring efficient spend and clear ROI measurement.
• Continuously test and optimize campaign tactics, messaging, and channels to improve conversion rates and reduce customer acquisition costs.

Requirements

• At least 5 years of experience in B2B demand generation, with a strong preference for healthcare industry experience, particularly in marketing to employer groups, health plans, or benefits organizations.
• Experience managing LinkedIn Ads and Google Ads campaigns with demonstrated success in lead generation, audience targeting, and campaign optimization.
• Strong proficiency with Salesforce CRM including campaign management, lead scoring, automation rules, and reporting capabilities.
• Experience with marketing automation platforms and demand generation tools for lead nurturing, scoring, and attribution.
• Deep understanding of B2B sales funnels and experience collaborating with sales teams on lead qualification, handoff processes, and pipeline development.
• Strong analytical skills with experience using data to optimize campaigns, measure ROI, and make strategic recommendations based on performance metrics.
• Excellent project management and organizational skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Strong written and verbal communication skills with the ability to create compelling messaging for healthcare audiences and present campaign results to leadership.
• Self-motivated and results-oriented with a track record of meeting or exceeding lead generation and pipeline targets.

Nice to Have

• Experience in healthcare industry marketing, especially in reaching employer groups, health plans, or benefits organizations.
• Familiarity with healthcare industry trends, regulatory considerations, and employer-sponsored healthcare benefits.

Benefits & Perks

• Competitive salary and equity in a high growth start-up
• Comprehensive health benefits (medical, dental, vision)
• 401k program
• Flexible work schedules and paid time off
• Paid parental leave