ACCOUNT EXECUTIVE (DIGITAL FOCUS)

Entravision Communications

Palm Springs, CA

Full Time

Entry Level

8 days ago

Job Description

About the Role

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Key Responsibilities

New business development, cold calling, prospecting for potential advertising relationships
Conduct needs analyses and account reviews to uncover customer needs
Develop marketing solutions for customers that deliver on agreed upon KPI's
Possess a deep understanding of the local business vertical segments
Utilize CRM to manage day to day activity, build pipeline and ensure campaign execution
Demonstrate product knowledge and our value proposition to our customers
Explain the benefits of our digital product portfolio and the integration with our broadcast media assets

Requirements

Passion for growing client business, a hunger for finding and cultivating new leads and a strong desire to grow your skill set each day
Ability to think strategically
Proven problem solver
Drive and competitiveness to surpass sales goals
One-year media sales experience (digital media preferred)
College degree