Activities & Marketing Director

About the Role

Key Responsibilities

• Foster a positive, collaborative, and fun work environment for your team.
• Serve as a mentor, inspiring your staff to deliver high-quality guest experiences.
• Develop and execute innovative, safe, and engaging activities for all ages.
• Organize and host themed events that align with our mission to create joyful memories for guests.
• Introduce fresh ideas and signature events that attract new and returning visitors.
• Manage and track the activities budget and resources.
• Lead a creative social media strategy to increase guest engagement and bookings, ensuring consistent branding and messaging.
• Promote activities through social media, the Buttonwood App, and direct guest interactions.
• Recruit, train, schedule, and oversee the activities team.
• Set clear goals and Key Performance Indicators (KPIs) for team members.
• Deliver training and feedback to build a high-performing, motivated team.
• Interact with guests to gather feedback and ensure activities meet and exceed expectations.
• Build relationships with local businesses and organizations to enhance event offerings.
• Use EOS tools to set quarterly Rocks (90-day goals) and contribute to long-term strategy.
• Monitor and report on participation, team performance, and social media engagement to ensure continuous improvement.

Requirements

• High school diploma or GED required.
• Proven experience managing people and organizing activities.
• Degree in Recreational Management preferred.
• A creative thinker who can solve challenges with a positive attitude.
• Someone who thrives on inspiring a team and creating unforgettable experiences.

Nice to Have

• Degree in Recreational Management

Qualifications

• High school diploma or GED
• Proven experience managing people and organizing activities

Benefits & Perks

• 401(k)
• Employee discount
• Paid time off