Advertising Manager - Vehicle Content

About the Role

Key Responsibilities

• Identify and plan all vehicle creative needs, including reveal and launch photography, running footage, lifestyle imagery, AWD/weather-specific content, special edition/series photography, and CGI assets.
• Manage vehicle content needs across agency partners, ensuring all creative assets are aligned with strategy, delivered on time and within budget, and deployed on appropriate platforms.
• Oversee the production of consumer-facing vehicle content, ensuring cross-departmental collaboration and cost efficiencies.
• Coordinate with internal teams to establish deadlines and approval processes for vehicle launch campaigns.
• Support Advertising Production Specialist on selecting hero imagery and messaging for Subaru.com for each vehicle reveal and model load.
• Plan and manage consumer-facing content for vehicle technologies such as EyeSight, infotainment, walkarounds, safety, and engineering.
• Manage the vehicle retailer wallet program to ensure retailers have access to appropriate advertising assets aligned with vehicle launch timing.
• Collaborate with creative agencies to develop and deliver retail materials aligned with Subaru.com model load timing.
• Co-manage the vehicle brochure program and retailer recoveries, making strategic and budgetary decisions.
• Oversee advertising vehicle fleet and vendor operations, including procurement, parts sourcing, painting, and retrofitting.
• Coordinate with Product Management, Marketing, and Subaru Corporation on model year changes and their impact on creative assets.
• Lead the internal approval process for vehicle content at the manager level, escalating as needed.
• Attend and oversee advertising productions, especially embargoed shoots, to ensure brand and strategy alignment.
• Maintain and manage the Merchandising Budget, supporting forecasting, tracking, and accruals.
• Identify and resolve issues impacting scope, timing, or budget proactively.
• Collaborate with internal teams and digital platforms to identify content opportunities using data insights.
• Manage the Real-Time Engine (RTE) program and lead monetization strategies to offset program costs.
• Support CAD data requests to SBR and streamline CAD to RTE processes.
• Coordinate cross-functional meetings with agencies and marketing partners.
• Manage relationships with The Designory, Inc., and oversee related projects.
• Handle documentation for vehicle content needs, including briefs, campaign documents, calendars, and estimates.
• Own the Vehicle Content Capture process and ensure compliance.
• Support continuous improvement in content research, analytics, and reporting.

Requirements

• Bachelor's Degree required.
• At least 8-10 years of experience in advertising production, marketing, or a related field.
• Strong verbal and written communication skills and ability to coordinate across departments.
• Proven ability to manage projects independently in a fast-paced environment.
• Ability to be responsive and flexible to evolving responsibilities and industry conditions.
• Self-motivated with strong problem-solving and multi-tasking skills.
• Ability to motivate agencies, partners, and direct reports.
• Intuitive and proactive in supporting marketing priorities.
• Professional demeanor with a positive attitude and strong interpersonal skills.
• Budget management skills.

Nice to Have

• Experience with vehicle advertising content and automotive industry knowledge.
• Experience managing creative content for vehicle technologies such as EyeSight and infotainment.
• Experience working with creative agencies and managing vendor relationships.

Qualifications

• Bachelor's Degree
• 8-10 years of experience in relevant fields

Benefits & Perks

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs
• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License