Experiential Brand Marketing (Hybrid)

About the Role

Key Responsibilities

• Oversee the annual strategic plan, budget, and execution for brand presence within physical locations, and develop strategies for promotional items that align with marketing campaigns.
• Lead the strategic development of branded experiences across various physical environments, defining experience principles, tone, and narrative frameworks for diverse audiences.
• Guide traditional media planning and buying (publications, OOH, print), ensuring all media placements are consistent with brand identity and relevant to their specific environments.
• Act as a strategic connector, collaborating extensively with internal teams (e.g., retail, facilities, HR, internal communications, creative) and external agency partners to ensure seamless brand execution and alignment.
• Develop brand programs and toolkits to foster brand consistency in the workplace, and implement KPIs and feedback loops to optimize brand interactions and environments.
• Lead the annual strategic planning, budgeting, and implementation of the brand's presence in branches and corporate offices, including the development of branded experiences and promotional items.
• Ensure brand identity and narrative frameworks are consistent across all internal and external touchpoints, from traditional media placements to signage and environmental branding within physical spaces.
• Define KPIs and establish feedback loops to optimize brand interactions and environments, while ensuring consistency and quality in brand material distribution.

Requirements

• 5+ years of proven success in designing and executing large-scale, customer-facing experiences, particularly within retail environments.
• Strong background in brand management, visual design principles, and the planning/procurement of traditional media.
• Demonstrated ability to lead physical brand experiences and apply deep knowledge of customer behavior, service design, and employee engagement to drive results.
• Excellent skills in project management, communication, and leadership, coupled with familiarity with financial marketing regulations and proficiency in relevant tools.

Nice to Have

• 8+ years of experience with a strong portfolio showcasing successful execution of large, customer-facing experiences in retail, corporate, or service environments.
• Demonstrated expertise in brand management, visual design principles, and traditional media planning/procurement.
• Proven ability to lead physical brand initiatives with deep knowledge of customer behavior, service design, and employee engagement.
• Excellent project management, communication, and leadership skills with a strategic yet tactical mindset for fast-paced environments.
• Familiarity with compliance and regulatory considerations in marketing, and proficiency in project management tools.

Qualifications

• Experience in customer experience design and execution.
• Experience in brand and media strategy, visual design principles, and traditional media planning.
• Operational and strategic leadership skills.
• Project management and compliance knowledge.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability and a 401K plan.
• Pay based on education, work experience, location, specific duties, and certifications.