AI-Driven Marketing Coordinator & Campaign Manager

About the Role

Key Responsibilities

• Oversee the launch of marketing campaigns from concept to execution to generate marketing-qualified leads and sales-qualified pipeline.
• Research and evaluate emerging AI tools that can enhance lead generation, sales efficiency, and marketing automation.
• Identify, test, and integrate AI-powered tools such as ChatGPT, predictive analytics, AI-driven sales automation, and lead scoring models into existing workflows.
• Collaborate with sales and marketing teams to understand pain points and identify opportunities for AI and automation to improve efficiency and increase pipeline.
• Analyze AI-driven solutions, gather feedback, and fine-tune processes to maximize performance and ROI.
• Use AI-powered insights to optimize targeting, scoring, and engagement strategies to generate high-quality leads and increase conversion rates.
• Leverage AI-powered analytics to provide data-driven recommendations for smarter business decisions.

Requirements

• Passionate marketer interested in experimenting with campaigns to drive brand awareness and engagement.
• Organized individual capable of prioritizing and delegating tasks effectively.
• Genuine interest and curiosity in technology, AI tools, and their potential to enhance business processes.
• Interest or experience in sales and marketing operations.
• Basic knowledge of CRM or database systems, with Salesforce experience being a plus.
• Analytical mindset with a desire to learn and grow in a fast-paced environment.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.

Nice to Have

• Experience with Salesforce, Go High Level, Pardot, Unbounce, Wordpress, Clay, Webflow, Zapier, Outreach.io, ChatGPT, Adobe Creative Cloud, Canva, Asana.

Qualifications

• Experience or familiarity with sales and marketing tools and systems.
• Interest in AI and marketing automation technologies.

Benefits & Perks

• Base salary range of $65,000-$85,000 based on experience, with additional earnings opportunities for successful campaign and AI solution implementation.
• Comprehensive benefits including health, dental, and vision insurance.
• Paid time off and other perks.
• Access to the latest tools and resources to expand skills.
• Supportive team environment that values curiosity and learning.
• Work in an innovative, growth-focused company in the healthcare industry.