Americas Regional Marketing Manager - Verticals (Healthcare, Federal & SLED)

About the Role

Key Responsibilities

• Develop and execute strategic vertical integrated marketing plans aligned with regional sales priorities for healthcare, payers, federal, and SLED markets in order to build and generate pipeline through a holistic marketing go-to-market approach for each vertical and industry market segment.
• Establish strong, collaborative relationships with regional vertical sales and partner teams, acting as a trusted marketing advisor.
• Regularly track and communicate marketing plans, activities, and results to sales and marketing leadership and individual reps.
• Gather feedback from the sales team and customers to continuously optimize marketing programs, mix, tactics, and content and messaging.
• Participate in sales calls and client meetings as needed to understand customer needs and support sales efforts.
• Plan and manage regional activities including 1st-party and 3rd-party events, industry conferences, tradeshows, webinars, virtual events, executive roundtables, and local workshops.
• Drive, customize, and execute account-based marketing experiences and programs targeted at key and prioritized accounts in each vertical market segment.
• Collaborate with product marketing, campaigns, demand generation and sales leadership to define target accounts, partners, buyer personas, content, and messaging.
• Play a key role in recommending critical content for integrated efforts across all stage of the funnel (top-of-the-funnel, middle-of-the-funnel, and bottom-of-the-funnel content).
• Manage marketing budgets, results, and track ROI for all vertical marketing activities.
• Measure and report on program and campaign performance alongside pipeline generation and acceleration impact, and regional field marketing KPIs.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in vertical regional field marketing roles.
• Experience in marketing to healthcare providers (hospitals, health systems, payers) and public sector (federal, state, and local government, education institutions).
• Proven success with field events and regional demand generation marketing efforts.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse audiences.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (25%-40%) as needed.

Nice to Have

• Understanding of procurement and buying cycles in healthcare and government sectors.
• Familiarity with public health initiatives, hospital networks, and government agencies.

Qualifications

• Formal educational background as specified in requirements

Benefits & Perks

• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
• Financial security: 401(k) Savings and Investment Plan with company matching
• Time off benefits: Flexible vacation policy
• Holidays: 8 paid holidays annually
• Sick leave
• Parental support: Paid parental leave
• Employee Assistance Program (EAP) and Care Counselors
• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
• Health Savings Account (HSA) with employer contribution