Analyst II, Digital Marketing

DraftKings

Boston, MA

Full Time

Mid Level

77k-96k

18 days ago

Job Description

About the Role

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will use data-driven insights to improve strategies for digital marketing channels and creative operations, focusing on optimizing marketing effectiveness across DraftKings' digital channels, especially paid search and SEO.

Key Responsibilities

Optimize channel spend and creative performance in collaboration with marketing stakeholders.
Develop and manage self-service reporting dashboards for marketing insights.
Build analytical frameworks to improve marketing channel performance.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
Create high-quality presentations to communicate with key stakeholders across the business effectively.

Requirements

Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
At least 2 years of experience in business analytics or data science.
Experience working with paid search and organic search attribution methodologies.
Practical experience with SQL/Snowflake and Tableau.
Knowledge of A/B testing, experimental design, and hypothesis testing methods.
Curiosity to learn about a complex business and a desire to grow as an analyst.

Nice to Have

Python or R experience.

Qualifications

Educational background in relevant disciplines such as Mathematics, Statistics, Economics, Computer Science, Engineering, or Business Analytics.

Benefits & Perks

US base salary range of $76,800 to $96,000 plus bonus, equity, and benefits.
Guidance through the process of obtaining a gaming license if required.

Working at DraftKings

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, we prioritize responsible gaming and compliance, supporting our team members through the licensing process if needed.

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