Group Manager, Web Experience (Marketing)

LegalZoom

Los Angeles, CA

Full Time

Director

128k-171k

5 days ago

Job Description

About the Role

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world. LegalZoom is a remote-first company with offices in Austin, Beaverton, Frisco, LA Metro, and SF Bay Area, but this position is based in Los Angeles or San Francisco and is 100% remote.

Key Responsibilities

Lead the creative vision, strategy, and execution of our marketing website and landing pages.
Manage, coach, and develop a team of visual designers, UX designers, and content designers.
Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints.
Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering.
Analyze user behavior and site performance to inform data-driven UX and content improvements.
Improve core web metrics through optimized designs and UX (e.g., bounce rate, CVR, time on page).
Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams.
Ensure the site is accessible, responsive, and brand-consistent.
Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization.
Represent the web function among cross-functional stakeholders, advocating for the user while aligning with business objectives.

Requirements

7-10+ years in UX, content design, or digital design plus 3+ years in team leadership.
A standout portfolio that showcases expertise in delivering strategically-driven work across UX and web, with clear details on role and contributions.
Strong understanding of UX principles, content strategy, and responsive web best practices.
Track record of improving conversion and usability through UX and content.
Ability to translate brand voice and positioning into compelling web experiences.
Excellent collaboration skills to speak design, content, marketing, and product fluently.
Strong presentation skills to articulate design vision, build alignment, and gain support from senior leadership.

Nice to Have

Experience with e-commerce products and online services.

Qualifications

Formal educational background or certifications are not explicitly specified, but extensive experience in UX, content, or digital design is required.

Benefits & Perks

Medical, Dental, Vision Insurance
401k with Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250

Working at LegalZoom

LegalZoom values diversity, equality, and inclusion. Employees are encouraged to be creative, collaborative, and problem-solvers who thrive on making a positive impact. The company fosters a remote-first environment that supports work-life balance and community engagement through onsite events and wellness benefits.

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