Senior Manager, Digital Consumer Marketing

Regeneron

Sleepy Hollow, NY

Full Time

Senior

132k-216k

4 days ago

Job Description

About the Role

We are seeking a dynamic and meticulous Senior Manager, Digital Consumer Marketing to join our Immunology Marketing team, supporting the brand for Atopic Dermatitis (AD) indication. This role will lead the strategy and execution of the consumer digital ecosystem including branded websites, paid media campaigns (social and display), and CRM/email marketing, ensuring excellence across the full campaign lifecycle—from creative development through to launch and post-launch optimization. You will collaborate cross-functionally with internal teams, agency partners, and Alliance colleagues to deliver impactful and compliant consumer marketing campaigns that support brand objectives, drive brand differentiation, and improve patient experience.

Key Responsibilities

Manage the strategy, development, and optimization of Dermatology's branded consumer website, ensuring it reflects current messaging, UX standard methodologies, and performance analytics.
Introduce and evaluate new tactics, channels, and technologies (e.g., AI solutions, social media reels, patient ambassador content) to differentiate the brand experience and stay ahead of competitive benchmarks.
Manage multiple agency partners to ensure timely and high-quality delivery of all digital consumer initiatives, while monitoring scope and reallocating resources as needed to meet evolving brand priorities.
Serve as a key digital lead within cross-functional teams, effectively navigating Medical, Regulatory, and Legal (MRL) review processes to bring content to market efficiently and compliantly.
Manage the digital consumer marketing budget, regularly evaluating spend effectiveness and rebalancing investments to support top-priority initiatives.

Requirements

Demonstrated expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC).
Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Meticulous with a strong commitment to quality and compliance.
Experience working in a matrixed or alliance environment is a plus.
Proficiency in marketing performance analytics and optimization strategies.
8 years of life science marketing experience.
Bachelor's degree.
Ability to be onsite in Sleepy Hollow, NY 4 days a week.

Nice to Have

Experience working in a matrixed or alliance environment.

Qualifications

Bachelor's degree in a relevant field.
8 years of life science marketing experience.

Benefits & Perks

Comprehensive benefits, which often include health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels.