Analyst-Marketing
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The company offers a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy and distribution plan for prospect and customer segments worldwide. The GCS Marketing Analytics, Investment & Marketing Enablement team oversees marketing analytics, data products, data platforms, investment optimization, and marketing enablement specific to GCS. This role reports to the Performance & Analytics team lead within GCSM AIM, focusing on performance management and marketing analytics for Business Line of Credit and Business Checking, with opportunities to drive investment results and collaborate with leaders across GCS, US SME, and American Express.
Key Responsibilities
- Partner closely across GCS Marketing, GIO, Finance, etc. to ensure consistency in reporting and help Customer Marketing channel owners to keep a pulse on their forecasts
- Understand and document the drivers of marketing performance; both quantitative drivers through increased tracking as well as qualitative drivers through regular touchpoints with marketing partners
- Provide strategic, analytics-based guidance during broader strategic planning sessions but also data exploration-driven ideas and opportunity areas on a regular basis across channels
- Develop reporting tools and visualizations to better highlight Marketing performance
- Develop and deliver insight-based, multi-channel marketing investment to maximize American Express' opportunity to steal competitive share
Requirements
- Strong Excel and PowerPoint skills with experience in data analytics
- Highly motivated team player with strong communication and interpersonal skills
- Extremely detail oriented, with the ability to handle and prioritize multiple projects and tasks
- Be data-driven and a fast learner
- Excellent project management skills with the ability to drive initiatives with minimal supervision
- Energized by a fast paced, complex environment
- Bachelor's degree in Computer Science, Engineering, Business Analytics, Data Science, Operations Research, or Statistics
Nice to Have
- Proficiency with Tableau and Adobe Analytics a plus
Benefits & Perks
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Working at American Express
American Express values innovation, shared leadership, and a commitment to supporting its colleagues' well-being. The company fosters a flexible, inclusive environment with a focus on professional growth, community support, and work-life balance through initiatives like Amex Flex and comprehensive benefits.
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About American Express
Website
americanexpress.com
Company Size
10000+ employees
Location
New York, NY
Industry
Other Nondepository Credit Intermediation
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