Analyst, Paid Search

Publicis Groupe

Birmingham, MI

Full Time

Entry Level

49k-62k

4 days ago

Job Description

About the Role

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. This role involves working closely with the team to optimize paid search performance, manage budgets, and utilize various tools and platforms to support campaign success. The position is part of Publicis Collective, a company that values curiosity, openness, and drive, and aims to deliver exceptional business outcomes through innovative marketing strategies.

Key Responsibilities

Gather research necessary to build a new campaign
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop and implement optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help to build insights
Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
Learn all relevant tools for reporting, analytics, and competitive analysis
Work closely with manager to establish priorities and manage workload
Ensure timely delivery of all work
Stay informed on search industry trends and new tools and ad formats
Complete training programs and requisite certifications
Foster strong relationships with internal teams and client groups

Requirements

1+ years of experience in bid management, paid search and/or paid social campaign development/management/optimization with the use of leading search platforms
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Nice to Have

Experience with bid management tools and platforms such as Google, Bing, and Oath paid search platforms
Knowledge of reporting and analytics tools like Tableau and Google Trends

Qualifications

Educational background is not explicitly specified, but relevant experience is required

Benefits & Perks

Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave
Family forming assistance, tuition reimbursement, and flexible time off
Participation in freelancer/temporary employee medical plan and 401(k) plan (for temporary roles)

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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