Paid Media Specialist - Cardio Partners

Bound Tree Medical

Dublin, OH

Full Time

Mid Level

4 days ago

Job Description

About the Role

Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). The company offers complete cardiac solutions including equipment, consultation, end-to-end training, and program management. As an authorized master distributor of FDA-approved defibrillator devices, it provides customers with best-in-class value for new and recertified equipment. The organization also delivers nationwide CPR training courses and state-of-the-art program management services to meet emergency preparedness needs.

Key Responsibilities

Support SEM Manager in campaign set up, strategy development, organization, and campaign management
Oversee day-to-day budget management of multiple ad accounts with similar KPI goals, ensuring accurate pacing in accordance with business objectives
Proactively pull and analyze performance reports, providing insight and optimization recommendations surrounding campaign trends, asset performance, and search query data
Conduct weekly, monthly, and quarterly quality assurance (QA) checks to ensure ad accounts are healthy
Write ad creative based on briefing materials, landing page content, and internal direction
Traffic, upload, QA, and launch ad hoc SEM initiatives
Collaborate with the marketing team to align search strategy with SEO & sales initiatives
Identify opportunities to implement and test new strategies with vendor partners, including Google and Microsoft
Stay current on SEM trends, best practices, and new tools
Support the content needs of product launches, feature rollouts, and special campaigns

Requirements

Bachelor's degree in advertising, marketing, communications, or business/finance
2+ years of hands-on paid search management experience (agency or multi-brand experience preferred)
Proven success managing 6-figure monthly ad spend
Hands-on experience with Google and Microsoft Ads, including Google and Microsoft Ads Editor tools
Experience with third-party bid management platforms such as SA360, Skai/Kenshoo, Adobe, Optmyzer, etc.
Google & Microsoft Advertising certifications
Expertise in keyword research, ad copywriting, and bid management
Solid understanding of conversion tracking and digital revenue metrics
Advanced Excel skills and ability to work with large datasets
Excellent quantitative skills and experience analyzing reports
Curiosity about SEM's role in broader business strategies
A test-and-learn mindset and ability to work in a fast-paced, iterative environment

Nice to Have

Experience with bid management platforms such as SA360, Skai/Kenshoo, Adobe, Optmyzer
Experience managing multiple ad platforms and campaigns
Strong analytical and data interpretation skills

Qualifications

Bachelor's degree in relevant field
2+ years of paid search management experience
Google & Microsoft Ads certifications

Benefits & Perks

Competitive salary, commensurate with experience
Comprehensive benefits package including 401(k) Plan

Working at Bound Tree Medical

Sarnova is committed to being an equal opportunity employer that values diversity and inclusion. The company strives to create a workplace that reflects the communities it serves and promotes an environment where employees can bring their full, authentic selves to work each day. They emphasize excellence in delivering their mission to save and improve patients' lives through a diverse and empowered team.

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