Paid Search Specialist

About the Role

Key Responsibilities

• Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, keyword research, campaign implementation, budget recommendations and forecasting.
• Perform weekly diagnostics to ensure data is complete and accurate for SEM.
• Coordinate with account teams on flow charts updates and media pacing.
• Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
• Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.
• Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
• Work with Media Works Tech to implement tagging strategy and ongoing QA.
• Manage QA process post launch and throughout campaign including pacing, troubleshooting, and invoicing.
• Lend insight into the optimization of client landing pages and the customer journey.
• Collaborate cross team and provide support for other areas of marketing as needed.
• Create and manage SEM templates used across the agency.
• Remain connected to Google to keep clients aware of SEM developments and trends.
• Oversee necessary ad copy writing as requested by clients.
• Develop relationship with agency google rep and push updates and information to agency teams.
• Perform other duties as assigned.

Requirements

• Proficient with Microsoft Word, Excel, and PowerPoint.
• Certifications in Google Ads and Google Analytics.
• Experience with reporting and analytics tools.
• Experience with Datorama is a plus.
• E-commerce experience is a plus.
• Public speaking and presentation experience.
• Experience working in Google Ads platform.
• 1 year of experience with Google Analytics (preferred).
• Ability to commute to Baltimore, MD 21209.

Nice to Have

• Experience with Datorama.
• E-commerce experience.

Qualifications

• 1-3 years of experience in paid search or SEM.
• Google Ads Search Certification.
• Google Analytics certification.

Benefits & Perks

• Fully paid individual health benefits.
• 401(k).
• Paid time off (14 paid holidays and 15 days PTO).
• Paid holidays.
• Kind time.
• Continued learning training.
• Flexible, collaborative work environment.