Paid Search Specialist Remote San Francisco, CA, US

Block

San Francisco, CA

Full Time

Mid Level

89k-168k

3 days ago

Job Description

About the Role

Square is seeking a Performance Marketing Specialist to drive new user growth through Paid Search, Shopping, and Performance Max channels globally. The role involves managing campaigns across core payments and SaaS products, partnering with internal teams to optimize performance, and informing strategy to execute large-scale campaigns. The company has a history of evolving from enabling payments to building integrated, omnichannel solutions that support sellers of all sizes, embedding financial services tools at the point of sale, and expanding into various commerce and financial platforms. The role is remote, with a focus on helping sellers worldwide grow and succeed.

Key Responsibilities

Partner with leads to manage a $XM budget for SEM campaigns to bring in new sellers across all of Square's products and audiences in the US market.
Partner on strategy, execution, and optimization for Paid Search and Shopping campaigns.
Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met.
Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests, and more.
Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
Use testing processes to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, landing page testing, and bid management improvements.
Research and utilize SEM industry trends and competitive analysis to inform marketing strategy.
Build acquisition programs through partnership with Analytics, Data Science, and Product teams.

Requirements

A BA/BS degree or equivalent practical experience.
At least 3 years of related performance marketing experience managing SEM campaigns with a $XM budget.
Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
Experience managing Google and Microsoft campaigns including strategy, planning, executing, and testing to improve performance metrics.
Google Ads Certification.
Ability to communicate effectively with leadership and cross-functional partners; written and verbal communication skills that can be tailored accordingly.
A passion for marketing and continual learning about industry platforms and changes.
Familiarity with Search Ads 360, as well as Performance Max and Demand Gen campaign types, is a plus.

Nice to Have

Familiarity with Search Ads 360, as well as Performance Max and Demand Gen campaign types.

Qualifications

A BA/BS degree or equivalent practical experience.

Benefits & Perks

Remote work.
Medical insurance.
Flexible time off.
Retirement savings plans.
Modern family planning benefits.

Working at Block

Block is committed to building a more inclusive economy and strives to foster a workplace that values fairness and diversity. They evaluate all employees and applicants without regard to identity or legally protected classes, and provide reasonable accommodations to disabled applicants. The company emphasizes an inclusive interview process and values continuous learning, fairness, and transparency in their workplace culture.

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