Paid Search Manager

About the Role

Key Responsibilities

• Own the end-to-end paid search strategy across Amazon, Walmart, and other marketplaces.
• Optimize investments across paid channels (search, display, DSP, affiliates) to drive acquisition, retention, and revenue within profitability targets.
• Analyze campaign performance, attribution models, and ROI to guide optimization and budget allocation.
• Redesign campaign taxonomy to enable SKU-level targeting and performance tracking.
• Determine breakeven ROAS for each ASIN and adjust strategy accordingly.
• Run ongoing A/B tests to improve campaign performance and apply learnings to future strategy.
• Build and lead a high-performing paid media team.
• Develop collaborative processes across internal teams including product, category management, logistics, and channel leads.
• Maintain and scale reporting dashboards to share performance insights with senior leadership.
• Manage relationships with external media and SEO agencies, ensuring alignment with KPIs and strategic goals.
• Hold partners accountable to performance benchmarks and continuous improvement.
• Design and execute investment scaling tests to measure impact on revenue and ROAS.
• Prioritize high-performing SKUs and categories to maximize impact of paid media efforts.

Requirements

• 5-7+ years of experience in paid search marketing, ideally in retail media (Amazon, Walmart, etc.).
• Proven success managing large-scale PPC campaigns and marketing budgets.
• Strong analytical skills; comfortable with performance data, ROI modeling, and attribution frameworks.
• Experience building and leading high-performing marketing teams.
• Expertise in campaign taxonomy, keyword strategy, and negative keyword optimization.
• Demonstrated ability to run structured marketing tests and act on insights.
• Exceptional cross-functional communication and collaboration skills.