Analytical Lead, B2B Technology

About the Role

Key Responsibilities

• Provide support and consulting on client's/partner's strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
• Develop and own problem-solving modeling for key client/partner projects, apply or customize investigative tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
• Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
• Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/problem-solving stakeholders on the client's/partner's side.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with brand and performance marketing measurement and attribution techniques (e.g., MMM, Experiments, MTA, incrementality, etc.)
• Experience advising clients on marketing/business performance and influencing decisions with insights and measurement.
• Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), and brand analysis techniques.
• Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
• Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
• Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
• Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

Nice to Have

• Experience advising clients on marketing/business performance and influencing decisions with insights and measurement.
• Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), and brand analysis techniques.
• Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
• Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
• Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
• Excellent written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

Qualifications

• Bachelor's degree or equivalent practical experience.

Benefits & Perks

• US base salary range of $118,000-$174,000 + bonus + equity + benefits.
• Additional benefits as offered by Google.