App Store Marketing Manager - WW Growth Campaigns Lead App Store Marketing Manager - WW Growth Campaigns Lead

About the Role

Key Responsibilities

• Define campaign objectives, strategy, and guide execution in collaboration with cross-functional teams including channel leads, creative, editorial, and business teams.
• Partner with international marketing teams to align regional campaign strategies with global marketing goals and learnings.
• Craft and deliver presentations to senior audiences, distilling complex information into clear and compelling narratives.
• Bring structure to campaign execution by setting timelines, roles, responsibilities, and processes to keep teams on track.
• Create new processes and engagement models with internal partners to enable efficient collaboration.
• Establish a strong team culture centered on teamwork, innovation, and results, supporting the career development of team members.

Requirements

• 10+ years of experience in integrated consumer marketing, growth marketing, and/or campaign management roles.
• Games industry experience and/or two-sided platform experience.
• Demonstrated success in driving measurable impact through performance marketing.
• Experience building comprehensive marketing plans and briefs including market context, competition, target audience, and performance metrics.
• Experience collaborating with international and regional marketing teams to deliver global campaigns.
• Analytical skills and a data-driven mindset with experience using data to optimize strategy and performance.
• Exceptional interpersonal skills, including building consensus, fostering trust, and navigating ambiguity.
• Proven success managing high-performing teams and supporting career development.
• Strong project management skills, including overseeing large budgets and complex multi-stakeholder campaigns.
• Excellent written and verbal communication skills, including storytelling and delivering presentations to executive audiences.
• Ability to work effectively across time zones, especially with Asia markets.

Nice to Have

• Demonstrated ability to build strong relationships across an organization.
• Previous experience working within a large technology company.
• Experience with campaigns in Asian markets.
• Agency-side experience.

Qualifications

• Formal educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• Base pay range between $191,400 and $288,000, depending on skills, qualifications, experience, and location.
• Opportunity to participate in Apple's discretionary employee stock programs, including restricted stock units and stock purchase plans.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for educational expenses related to career advancement.
• Potential eligibility for discretionary bonuses, commissions, and relocation assistance.