Applied Scientist II - Brand Marketing (US&C)

Uber

New York, NY

Full Time

Mid Level

155k-172k

15 days ago

Job Description

About the Role

We're looking for an Applied Scientist to join our Brand Science team and provide strategic insights, measurement, and optimization for a large brand marketing budget. In the role, you'll be part of and collaborate with a cross-functional team consisting of marketing, research, media and creative. As a member of the brand science team, you will not only be able to perform complex analyses exploring our large and rich dataset, but also shape marketing and measurement strategy. You'll play a big role in finding opportunities to help the marketing function scale as we develop the global Uber brand. You will cover the US & Canada, supporting measurement, optimization and strategy for all brand marketing in the region.

Key Responsibilities

Design measurement and optimization for a large brand marketing budget, using a toolset ranging from experimentation to survey-based methods and causal inference
Work closely with media, research and marketing teams to develop actionable customer insights and recommendations to guide high level marketing strategy and inform improvements through the campaign lifecycle
Leverage rich internal databases to mine patterns on winning marketing tactics and understand customer behavior to inform marketing briefs
Leverage causal inference models for advanced campaign measurement and optimization
Tackle open-ended questions about marketing effectiveness, interaction effects, incrementality & related topics
Regularly present insights and learnings to executive leadership

Requirements

Ph.D., M.S. or Bachelor's degree in Statistics, Economics, Mathematics, Operations Research, or other quantitative fields
Experience with data analysis and visualization tools, such as Python, R
Experience with SQL on large multi-table data sets
In-depth understanding of and experience with experimental design
Familiarity with causal inference and econometrics techniques to measure incrementality

Nice to Have

Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders
Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
Ability to translate data science findings into strategy
Experience identifying and adapting to imperfect data
Experience with marketing analytics, marketing measurement or market research - including survey-based measurement tools
Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions
Willingness to contribute new ideas and articulate them to a variety of business partners
Ability to balance attention to detail with swift execution, including delivering on tight timelines

Qualifications

Educational background in Statistics, Economics, Mathematics, Operations Research, or related fields

Benefits & Perks

The base salary range for this role is USD$155,000 per year - USD$172,000 per year
Participation in Uber's bonus program
Potential equity awards and other compensation
Eligibility for various benefits

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Offices continue to be central to collaboration and Uber's cultural identity. Employees are expected to spend at least half of their work time in their assigned office unless approved to work fully remotely.

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