Area Marketing Director

Altice USA

Lake Charles, LA

Full Time

Director

about 1 month ago

Job Description

About the Role

As the Area Marketing Director, you will be responsible for understanding market dynamics and insights to deliver marketing strategies and tactics to drive our market growth plans, with a focus on driving local sales growth while minimizing churn. You will be the marketing lead for one of our five Optimum areas and report to the Area VP General Manager. You will serve as an extension to several cross functional teams to ensure the success of your region and serve as primary interface for your region as it relates to Marketing. You will have the opportunity to help build out a new team structure to drive our business forward in a highly matrixed organization.

Key Responsibilities

Responsible for understanding the competition within respective area/region/market and developing go to market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base and retention strategies
Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve
Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
Partner closely with key cross functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance)
Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
Ensure alignment with brand standards across all marketing tactics and local touchpoints
Oversee budget for marketing activities and measuring success and return on tactics

Requirements

Bachelor's degree in marketing, communications, advertising, or equivalent experience
5 - 7 years of marketing/advertising agency experience
Telecommunications or other media/entertainment industry experience strongly preferred
Demonstrated success in driving business performance through marketing strategies
Strong business acumen, analytical ability and relationship building skills (both internally and externally)
Demonstrated ability to communicate and partner cross-functionally to achieve common goals
Excellent verbal and written communication skills and ability to navigate a matrixed organization to drive results
Ability to excel in a highly pressured environment

Nice to Have

Experience in telecommunications or media/entertainment industry

Qualifications

Bachelor's degree in marketing, communications, advertising, or equivalent experience

Working at Altice USA

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our culture emphasizes proactive problem-solving, open and honest communication, collaboration, innovation, positivity, continuous learning, and engagement with customers to deliver top-quality products and services. These pillars shape our environment and define Optimum as a place of excellence, trustworthiness, and thriving community.

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