Assist Director of Digital Organizing

About the Role

Key Responsibilities

• Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans
• Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
• Contributes to social media, email and SMS plans to advance key campaign goals, while also centering the health of the union's digital properties
• Leads online-to-offline worker organizing efforts
• Oversees digital ad buys, website development, etc. as needed to advance organizing goals
• Works closely with deputy directors to integrate overarching messaging into specific campaigns
• Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative
• Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act
• Oversees reporting and various data to determine impact of program
• Oversees ads budgets, designs digital campaign budgets
• Serves as part of the senior management team of SEIU's Digital Department
• Works to develop, mentor and grow the abilities of staff while creating a respectful environment
• Holds team accountable and inspires team to high standards
• Directs recruiting, reviewing, and recommending hiring for digital communications staff
• Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development
• Performs other duties as assigned in support of the work of the department

Requirements

• Bachelor's degree in communications or related field
• Eight to ten years of related work experience or a combination of education and experience
• Ability to collaborate well with others
• Ability to handle multiple priority projects simultaneously and meet deadlines
• Experience developing and implementing strategy on campaigns including organizing, contract, political, and legislative
• Thorough knowledge of digital strategies such as list-building, online advertising, web content management, multivariate testing, and online organizing
• Excellent writing, verbal, and analytical skills
• Demonstrated capacity to develop knowledge and skills related to rapidly changing technology
• Ability to manage own work and the work of others without supervision
• Experience in developing high-quality online properties and knowledge of graphic and web design principles
• Good understanding of current web technologies
• Ability to work with union-elected leaders and senior staff in complex and politically sensitive situations
• Skill in the use of personal computers including Microsoft Office Suite
• Ability to write and proofread in Spanish or another language is a plus
• Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and web development tools

Nice to Have

• Ability to write and proofread in Spanish or another language

Qualifications

• Bachelor's degree in communications or related field
• Eight to ten years of related work experience or a combination of education and experience