Assistant Director - Digital Marketing (Athletics)

Harvard University

Boston, MA

Full Time

Mid Level

18 days ago

Job Description

About the Role

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive. The Faculty of Arts and Sciences is the historic heart of Harvard University, supporting a community of academic excellence across liberal arts and sciences disciplines. The Assistant Director - Digital Marketing (Athletics) will support Harvard Athletics by developing and executing digital marketing campaigns to grow audiences, increase engagement, and generate revenue, including ticket sales.

Key Responsibilities

Develop, implement, and optimize high-quality, engaging, and creative digital marketing campaigns and strategies across all digital channels
Lead the department's email marketing and automation strategy, supporting the Harvard Athletics brand and ticket sales using email platforms and CRM integrations
Manage local digital outreach, influencer programs, and affiliate/content marketing strategies
Research and implement new opportunities to expand the department's brand growth and digital reach in the local community
Own the strategy and execution for all paid advertising campaigns, including social media, display ads, OOH, and media buys
Create brand-conscious content such as graphics, videos, GIFs to enhance engagement across platforms
Analyze digital marketing campaign performance metrics, aggregate data, and optimize campaigns with recommendations
Collaborate with internal and external stakeholders to develop comprehensive digital marketing campaigns
Perform other duties as assigned by supervisor

Requirements

Bachelor's degree required
At least 3 years of experience working with digital marketing campaigns and strategies, preferably in the sports industry
Proficiency with email marketing platforms and automation (Oracle Eloqua preferred)
Proficiency with the Adobe Suite, including graphic design and video editing tools
Proficiency with Google Analytics (certification preferred)
Experience analyzing/reporting metrics to increase campaign performance
Proficiency with Microsoft Office
Proficiency with HTML/CSS
Demonstrated track record in CRM management
Understanding of digital marketing best practices
Experience optimizing websites to maximize campaign effectiveness
Experience managing a budget
Strong analytical skills and data-driven thinking
Excellent writing, editing, and proofreading skills
Some supervisory experience preferred
Ability to balance multiple projects and deadlines simultaneously
Well-organized with sharp attention to detail
Interest or knowledge of sports preferred

Nice to Have

Experience in the sports industry
Supervisory experience

Qualifications

Bachelor's degree

Benefits & Perks

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts, and campus perks

Working at Harvard University

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and strive to ensure everyone at Harvard thrives. Our community values diversity, inclusion, and the pursuit of knowledge and excellence.

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