Assistant Director of Communications and Social Media

About the Role

Key Responsibilities

• Develop, coordinate, and implement public relations and communications strategies for women's hockey, including managing press conferences, post-practice and post-game availabilities, social media channels, and community engagement.
• Write and edit news releases, game notes, feature stories, and social media content for women's hockey, and maintain all related content for Gopher Sports.
• Coordinate publicity efforts for women's hockey student-athletes, coaches, and staff, and manage records, statistics, and personnel files.
• Coordinate local and national television and radio coverage for women's hockey when needed, including travel to road and postseason competitions.
• Develop and oversee game-day media management responsibilities for women's hockey, including managing staff, interns, and statistical crews.
• Produce accurate statistical reports and manage media credential requests in compliance with conference and NCAA guidelines.
• Develop social media strategies supporting Gopher Athletics and men's basketball, including monitoring industry practices and emerging platforms.
• Lead and participate in social media efforts for men's basketball, including posting, responding, and promoting initiatives in real-time.
• Oversee content creation and management for men's basketball and Gopher Sports social accounts, including photos/videos, and assist in hiring, training, and managing student staff.
• Assist the Communications team and department staff as needed, including supporting social media for gamedays and other events.
• Perform other duties as assigned.

Requirements

• BA/BS degree in Communications, Marketing, Journalism, Art or related field.
• Four years of professional social media/communications experience.
• Experience in collegiate or professional sports social media, communications, marketing, digital media relations, or public relations.

Nice to Have

• Full-time experience in collegiate or professional sports social media, communications, marketing, digital, media relations, athletic communications or public relations.

Qualifications

• Minimum of four years of professional social media/communications experience.
• Bachelor's degree in a related field.

Benefits & Perks

• Competitive wages, paid holidays, and generous time off.
• Professional training and degree-seeking programs supported by the Regents Tuition Benefit Program.
• Low-cost medical, dental, and pharmacy plans.
• Healthcare and dependent care flexible spending accounts.
• University HSA contributions.
• Disability and employer-paid life insurance.
• Employee wellbeing program.
• Excellent retirement plans with employer contribution.
• Public Service Loan Forgiveness (PSLF) opportunity.
• Financial counseling services.
• Employee Assistance Program with counseling sessions at no cost.
• Employee Transit Pass with reduced or free rates in the Twin Cities metro area.