Assistant Manager, AMS Paid Media

The LEGO Group

Boston, MA

Full Time

Senior

82k-122k

2 days ago

Job Description

About the Role

The Assistant Manager, AMS Paid Media role at LEGO involves helping to shape and drive marketing strategies across the Americas, with a focus on digital performance metrics, ecommerce growth, and brand engagement. The position is part of a fast-paced, global team dedicated to building the LEGO brand's ecosystem through innovative digital marketing efforts, including affiliate marketing, search marketing, and programmatic channels. The role emphasizes data-driven decision making, collaboration, and contributing to the wider LEGO Group's online and brand objectives.

Key Responsibilities

Oversee and manage the Affiliate Program in AMS markets, including the US, Canada, and Mexico.
Participate in weekly standup reporting sessions around sales plans, digital performance updates, and implement action plans for the Performance Marketing & SEO team.
Drive effectiveness in the affiliate marketing program across AMS markets by establishing strong relationships and building new publisher partnerships to grow LEGO.com sales, traffic, and new audience growth.
Identify new opportunities for growth, focusing on ecommerce KPIs such as sales, new audience growth, and engagement.
Maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, and programmatic, supporting functional teams with local insights to improve performance.

Requirements

Proven digital marketing experience across multiple digital channels, including SEM, SEO, PPC, affiliate, and display.
Hands-on affiliate marketing experience with networks such as Amazon Associates, Rakuten, AWIN, or Commission Junction.
Excellent communication skills and ability to present performance marketing channels clearly.
Structured and organized approach to performance data; proficient in Excel and analytics tools.
Budgeting experience across digital channels with basic finance knowledge.
Comfortable working in a fast-paced team environment and solving complex challenges pragmatically.
Fluency in English.

Nice to Have

Practical experience in affiliate marketing as a publisher, advertiser, or affiliate network account lead.
Adobe Analytics experience.

Qualifications

No specific formal educational qualifications specified.

Benefits & Perks

Salary range of $81,600 - $122,400 USD based on responsibilities, market benchmarks, and organizational factors.
Flexible hybrid working model with an average of 3 days in the office per week.
Family Care Leave with enhanced paid leave options.
Life and disability insurance coverage.
Access to wellbeing initiatives and programs, including the Headspace App.
Generous colleague discount from day 1.
Performance-based bonus scheme.

Working at The LEGO Group

LEGO Retail is a dynamic, energetic team focused on building the LEGO brand's ecosystem with an emphasis on ecommerce and audience-first brand building. The company values diversity, inclusion, and creating a safe and welcoming environment where everyone feels valued and belongs. LEGO is committed to equal employment opportunity, supporting employees' life moments, and fostering a sustainable future. The organization promotes a collaborative, innovative, and playful culture aligned with its mission to inspire and develop the builders of tomorrow.

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