Assistant Manager Trend and Incubation Marketing

About the Role

Key Responsibilities

• Assist on Culture Marketing framework and build relevant incubation plans for brand and network partners, product seeding, and trend marketing to drive demand for key product priorities.
• Coordinate and proactively connect artists and people of influence to moments, events, and product placements.
• Attend entertainment events and industry meetings for networking, when relevant.
• Build relationships with external Culture Marketing contacts while prioritizing Adidas objectives.
• Support in implementing strategic product plans in conjunction with category and PR/Marketing counterparts.
• Interact with go-to-market, brand marketing, public relations, event marketing, and product creation teams to execute plans.
• Identify opportunities to connect artists and influencers to the brand through moments, content creation, activations, campaigns, product placement, and seeding.
• Support Culture Marketing integration through strategic placement and targeting of specific brand and product initiatives.
• Review and select programming for involvement, ensure timely product fulfillment, and obtain placement documentation for internal reporting.
• Leverage marketing integration to drive commercial opportunities at wholesale and retail channels.
• Participate and represent the Culture Marketing team in seasonal projects, workstreams, milestones, and initiatives.
• Maintain awareness of music, fashion, streetwear/lifestyle trends and activities within the industry.
• Manage product order entry for the Incubation team and wider Trend Marketing team.

Requirements

• Four-year college or university degree in Marketing, Advertising, or related field.
• Minimum 3 years of experience in a related field or an equivalent combination of education and experience.
• Knowledge of music, fashion, streetwear/lifestyle trends and industry.
• High proficiency in Word, Excel, PowerPoint, Outlook, and Teams.
• Strong organizational, problem-solving, and time management skills.
• Ability to write reports, business correspondence, and create clear presentations.
• Effective communication skills to present information and respond to groups of managers, clients, and the public.
• Ability to work well in a team environment.
• Good judgment and professionalism at all times.
• Unconventional business hours may be required (evenings, weekends).

Nice to Have

• Experience in project management.
• Experience in brand marketing, public relations, or event marketing.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• At least 3 years of relevant experience or equivalent education and experience.

Benefits & Perks

• Robust medical coverage including HSA or FSA options.
• Dental, vision, and prescription drug coverage.
• Adoption, fertility, and surrogate support.
• Short and long-term disability insurance.
• Basic life and AD&D insurance, with options for employee-paid coverage.
• 401(k) plan and Stock Purchase Plan with employer match.
• Education assistance and generous leave policies including 12 weeks of paid parental leave.
• Annual bonus based on company and personal performance.
• Prorated flexible time off, paid holidays, and Service Time Off during milestone years.
• Hybrid work environment with 3 days in-office and 2 days remote.