Assistant Marketing & Advertising Manager

About the Role

Key Responsibilities

• Manage day-to-day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
• Coordinate and support consumer website activities with the Digital Operations Specialist
• Work closely with multiple partner agencies on aligned channels
• Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
• Coordinate with internal company's partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to the company's requirements and processes
• Become a specialist on the used vehicle market including consumer, product, and competitive
• Coordinate and meet with internal and external partners to develop initiatives to enhance company's used car strategy
• Support implementation of an integrated dealer retail strategy and associated materials
• Develop initiatives in support of team goals
• Track media and production budgets with accuracy and detail
• Handle administrative tasks
• Utilize CRM systems and social platforms effectively
• Apply knowledge of the used car industry and understanding of certified pre-owned vehicle benefits

Requirements

• A creatively consumer-centric, results-driven mentality
• Excellent project management skills and the proven track record to manage multiple projects
• Ability to deal with ambiguity and take charge to get things done
• Ability to synthesize site and marketing metrics and provide succinct summaries
• Proven time management skills to focus on impactful activities
• Excellent oral and written communication skills, with the ability to communicate effectively with internal and external audiences
• Strong proficiency in MS Office Suite, especially PowerPoint and Excel
• Jira experience is a key tool for site-related responsibilities
• On-the-job learning is supported to pick up necessary tools and processes
• 5+ years in consumer marketing or advertising
• Experience with brand marketing is highly valuable
• Automotive experience and advertising/marketing agency experience are helpful but not required
• Bachelor's degree preferred or equivalent experience

Nice to Have

• Workfront experience (training available)
• Experience with site management

Qualifications

• Bachelor's degree preferred or equivalent experience
• 5+ years in consumer marketing or advertising

Benefits & Perks

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities