Assistant Marketing Manager, Consumer Experiences & Special Projects

Lowe's

Mooresville, NC

Full Time

Mid Level

10 days ago

Job Description

About the Role

The Assistant Manager, Consumer Experiences and Special Projects will assist the Manager of Consumer Experiences and Special Projects in executing experiences across the year that target different strategic Lowe's audiences to drive brand preference, in-store traffic, and impulse frequency. This role involves managing workshops, tent events, parties, and other localized consumer experiences and marketing initiatives, serving as a point of contact for merchandising, operations, brand marketing, and creative teams to bring the vision to life. The position requires strong communication skills, results-driven execution, and a balance of creative leadership and style.

Key Responsibilities

Assists in the management of experiences execution (workshops, tent experiences, parties, etc…) by partnering with brand marketing, corporate communications, customer relationship marketing, merchandising, operations, and third-party vendors and agencies.
Collaborates with core and online merchandising, field merchandising, operations, and brand marketing to identify seasonally relevant products for programming.
Works with supply chain and merchandising to coordinate efforts at store level, including point of sale, parties, experiences, and marketing collateral.
Executes end-to-end operationalization of experiences leveraging shared resources across merchandising, operations, and marketing.
Collaborates with Brand Marketing to build advertising campaigns across paid, owned, and earned media, aligning with the strategic marketing calendar.
Assists with brief writing and partners with Brand Engagement to deliver creative expressions for each event across all channels.
Identifies emerging issues or concerns that could impact projects or programs and develops solutions or improvements.
Partners with Customer Relationship Marketing to envision future loyalty-driven programming.
Provides updates to peers across Marketing on workflow, status, and risks to completion.
Acts as an individual contributor.

Requirements

Bachelor's Degree in Marketing, Brand Engagement, Brand Marketing, Event Planning, Communications, or related field.
3-5 Years of general marketing experience.
1-2 Years of creative event planning experience.
1-2 Years of experience in brand marketing.
1-2 Years of experience in project, time, and budget management.
1-2 Years of experience in a corporate or retail environment.

Qualifications

Experience in retail is a plus.
Experience with coordinating at store level and working with supply chain is advantageous.

Working at Lowe's

Lowe's is committed to creating a diverse and inclusive workplace, supporting communities through programs focused on safe, affordable housing, community improvement, skilled trade development, and disaster relief. The company values results-driven execution, creative leadership, and strong communication.

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