Assoc Director, Customer Marketing

About the Role

Key Responsibilities

• Drive regional target segmentation and lead all buyer journey initiatives—operationalizing the process to deliver the right content, to the right audience, at the right time, through the most impactful channels.
• Partner with global marketing peers to ensure a unified, aligned approach—translating insights into creative strategies across the IND, MED, and SCI customer segments.
• Own the full lifecycle of key marketing initiatives—from ideation with Field Sales and Strategic Accounts, to development, execution, and ongoing optimization—designed to generate demand and achieve critical business objectives.
• Oversee end-user trade show strategy and execution, ensuring events deliver measurable engagement and impact.
• Design, execute, and maintain the regional content library, creating intuitive tools and processes that empower Sales and Customer teams.
• Manage local market translation needs, ensuring all adaptations align with the agreed marketing strategy.
• Own and manage the full end-user marketing calendar for the region, keeping all initiatives strategically timed and coordinated.
• Lead agency partnerships, maximizing collaboration and performance where applicable.
• Oversee co-branding programs, including packaging and materials, to strengthen brand presence and alignment.
• Develop and execute targeted outreach plans, including media strategy and optimization in partnership with third parties and the omni-channel team.
• Lead strategic account marketing and ABM programs across the IND, SCI, and MED customer bases.

Requirements

• Bachelor's degree or equivalent in education and experience.
• 8-10 years of Marketing or Customer/Trade Marketing experience.
• Sales experience preferred.
• Demonstrated ability to collaborate and manage through complexity, setting priorities and often leading members of a project team toward a common goal.
• Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends.
• Occasional travel required.

Nice to Have

• Sales experience

Qualifications

• Bachelor's degree or equivalent in education and experience.
• 8-10 years of Marketing or Customer/Trade Marketing experience.

Benefits & Perks

• Competitive compensation plan, including a performance based annual incentive.
• Flexible and hybrid work model.
• A culture of belonging and inclusion, collaboration thrives, and everyone feels seen, heard, and empowered—across our global community.
• Ansell University, LinkedIn Learning and Mentorship programs to develop professional and interpersonal skills.
• Opportunities to advance and grow within the company through LinkedIn Learning and Mentorships.
• Health Benefits: medical, dental, vision, short term and long-term disability and wellness programs.
• 401-k plan with company match.
• Paid time off (vacation, sick and personal days) 14 paid holidays.
• Continuing Education Reimbursement.
• Summer Fridays.
• Regional Belonging & Inclusion Networks.
• Green office concept and a global mission of sustainability.